12:14

In this instructional video Praveen Calvin explains the concept of funnel marketing and walks viewers through building a complete sales funnel from traffic acquisition to final payment. He starts by likening a marketing funnel to a physical funnel, then shows how to drive traffic using Facebook ads that direct users to a dedicated landing page containing detailed product information and an “Apply Now” button. He demonstrates a webinar funnel, detailing each stage – lead capture, registration, attendance, and conversion – and provides concrete numbers (e.g., 1,000 ad leads, 500 registrations, 300 attendees, 100 purchases) along with cost calculations (e.g., ₹20,000 ad spend). He then describes the payment funnel, which can span multiple pages and upsell opportunities. The video moves to email automation, recommending ConvertKit for list management, segmentation, and automated follow‑up sequences (hourly, 2‑day, 5‑day). Praveen shows how ConvertKit tracks the movement of contacts through the funnel stages, enabling real‑time monitoring of metrics and optimization. Throughout, he emphasizes practical tips, common pitfalls, and the importance of measuring ROI to grow a business efficiently.

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