In this short dialogue, Suresh asks Praveen Calvin about a Facebook ad campaign that is currently showing a high reach (e.g., 20,000 people) but is not delivering usable lead data. Praveen explains that raw reach numbers are merely an impression metric and do not equate to qualified contacts. He uses a road‑board analogy to illustrate that many people may see the ad without taking action. The conversation then shifts to the correct way to capture leads: selecting the "Lead Generation" campaign objective, configuring the appropriate lead form, and using tools like the Facebook Pixel to collect quality contact information. The overall message is that advertisers must move beyond surface‑level reach figures and design campaigns specifically for lead capture if they need actionable contact data.
Chapters
Hello, Namaskaram, Good Morning, Praveen ji, Jan Suresh ana. Enikil samshaya idhathu, namanu paru oru campaign startayithu kayinyala, awareness hayikotte, reach innala countu kaanikiyalu. Apo, leader generationla ayan parayathu. Apo, athil okey, appe namanu facebook inni campaign innala, first starting innala, oru kochu options innala. ஒரு category அப்பட வணக்கள அல்லங்கில நம்முக்கு traffic ஆணோ வேண்டா, அங்க்கண கோர்ச்சக்கராயண சொத்திக்கண்ணுட்ட� Lead generation option selected matra naamakku data lebhikan. Veya varu ayathu reethi naamakku profile naamakku lebhikan.
First we have to understand what is the reach of 20,000 people. We have to understand that and use that data. We think that we have seen so many people. I shall explain what is the reach of 20,000 people. After that I shall tell you how to take data. When we are on the road, if we are in a bus or a car, we can see the boards on the side. A person looking at the board from the bus will look at the board and go back. If you are given the contact number
of all the people going through road,
is it a benefit or not? They are not attracted to that advertisement. They are not interacting with it. They are not looking at it for a while. They just came and went. Thats it. You dont have to get such data. Facebook is a business platform. It shows the reach there. We should look at it from a business point of view. We are not just seeing it. How do we see the advertisements in Facebook? When we are scrolling and moving it, it just went in front of us. But we didnt wait for it. Its not reach. It just came in front of us. We didnt get any use of it. But what we have to do is engagement. Engagement எனண்டு ஒரு video நமக்கு publish இருந்தால, அந்த video எத்தர சமயம் கண்டு வரு, அல்லங்கள் நமக்கு ஒரு post சேயம்போல, like, share, comment எனண்டு engagement எனண்டு focus இருந்த� Notice வாங்ச் கொறச்சேர்ந்த நோக்குந்தரை எங்களுக்கு கிட்ட இல்லை கறியல. அப்பா Reach பறக்க நம்மல போகுந்தனே களம் Engagement வெண்டிட்டு வலரே வ� Facebook ரீச் சையுந ஆல்கார் டேடா பரவாயடியுந்நில, Lead Advertising ல நம்ம்கா ஆல்கார்ட கோண்டாக் நம்பர் எடுக்கா. அத Facebook Pixel அநு உப்பயிக்கினுந்நு. Reach நே Data கிட்டியுன்னு காரியுன்னு, பஷ்சா Facebook அது கொடிகுன்னு. Just காணிச்சவர்ணே Data கிட It's a rough data. So focus should be on engagement. Hope you understood the content. I can't think practically. How a customer sees facebook advertising. It just changes like this. If we do something in between, he will be interested in us. In that way we can identify the customers interest and help the business.
