Hospital and Doctor's Digital Marketing #hospitaldigitalmarketing #digitalmarketing #kerala

24 Feb 2021 · 0 min
0:03

In this multilingual YouTube presentation, Praveen Calvin and co‑speakers explain how patient discovery for hospitals and doctors has shifted from personal referrals to online searches, especially Google. They argue that a strong digital presence—starting with a well‑structured website (Home, About Us, Services, Gallery, Contact, Blog) and solid SEO—is essential for being found. The speakers then detail how YouTube channels can showcase treatments, hospital facilities, and doctor expertise, turning video content into a personal branding tool that builds trust and attracts patients. They stress the importance of personal branding for doctors, highlighting awards and consistent content as credibility boosters. Finally, they present WhatsApp broadcast lists as a simple, high‑reach method to retain and remarket to patients: by collecting phone numbers, encouraging patients to save the hospital’s contact, and sending updates to up to 256‑person lists, clinics can instantly reach thousands of patients with news, offers, and educational material. Throughout, practical steps for automating and scaling these digital tactics are provided.

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