Humanise your BRAND | Calzol Marketing Tips
22 Apr 2022 · 1 min

0:39
In this short Calzol Marketing Tips video, Praveen Calvin urges entrepreneurs and marketers to "humanise" or "luminize" their brand, treating it like a personal relationship that needs care, authenticity, and customization. He uses a mix of English and Tamil to illustrate that a brand should be made relatable and distinct, encouraging viewers to tailor their brand identity to stand out. The segment ends with a typical YouTube call‑to‑action—asking viewers to subscribe, hit the notification bell, and promising more content—followed by the speaker playfully repeating his name (Praveen, Calvin, Calcium).










