Importance of digital marketing
In this Tamil-language monologue, Praveen Calvin outlines a series of reasons why many businesses struggle to adopt digital platforms and highlights the critical importance of digital marketing. He enumerates multiple obstacles—such as lack of awareness, technical difficulties, resource constraints, and cultural resistance—that prevent effective digital engagement. The speaker argues that overcoming these barriers is essential for businesses to stay competitive, reach wider audiences, and leverage the growth potential of online channels. Throughout, he uses a conversational, persuasive tone to stress urgency and encourage proactive adoption of digital marketing strategies.
Chapters
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