Importance of Social media on business
In this video, Praveen Calvin explains why social media has become essential for businesses today. He outlines how platforms such as Facebook, Instagram, Twitter, and LinkedIn boost brand visibility, enable direct engagement with customers, and provide cost‑effective advertising opportunities. The talk also covers how businesses can use social‑media analytics to understand audience behavior, tailor content, and drive sales. Calvin highlights practical steps for integrating social media into a company’s marketing plan, discusses common challenges (e.g., content consistency, negative feedback), and emphasizes the long‑term competitive advantage of an active social‑media presence.
Chapters
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