Malayalam Language Targeting in Facebook Ads |. How to target Malayali's outside Kerala
In this video Praveen Calvin explains how marketers can reach Malayalam‑speaking audiences that live outside Kerala by using the data connections between Facebook and WhatsApp. He describes how a user's language preference, phone number, and activity on WhatsApp can be linked to their Facebook profile, allowing advertisers to identify Malayali users, estimate the size of that audience, and set up ad campaigns that target them specifically. The discussion covers practical steps for audience estimation, ad‑set creation, budgeting, and measuring results, as well as common pitfalls such as audience depth, relevance, and ad fatigue. Throughout, Calvin emphasizes a data‑driven, experimental approach and encourages marketers to test and iterate.
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