20:04

In this Tamil‑English presentation Praveen Calvin walks through a complete, low‑cost marketing automation system for selling family insurance online. He starts with a Facebook ad that includes an "Apply Now" button leading to a Facebook Lead Form. The captured lead (name, phone) is instantly routed via Zapier to the Wati (WhatsApp automation) platform, which sends an automated thank‑you message that includes a short, persuasive video. The video is positioned as the most critical sales element. After watching the video, the prospect receives a second WhatsApp message with a Calendly link, allowing them to book a 5‑30 minute phone or Zoom consultation at a time they choose. The booked slot automatically creates a Zoom meeting and a calendar event. During the live call the consultant can close the sale, leveraging the emotional triggers of family protection, loan repayment, and business continuity that Praveen highlights. Throughout the talk he shares ready‑made message templates, explains how to set up the three core tools (Facebook Lead Ads, Zapier, Wati, Calendly), and stresses the importance of quick, personalized follow‑up to move leads from the 100‑lead intake to a handful of closed sales. The video concludes with a call for community support, continuous learning, and ethical business practices.

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