16:15

In this Tamil‑English presentation Praveen Calvin explains a practical money‑management system for small and growing businesses. He introduces a simple “5‑jar” allocation model that divides every rupee of business income into distinct purpose‑specific accounts: 20 % for operations and tools, 30 % for tax obligations (with an automated tax‑account), 10 % for wealth‑building/savings, 10 % for charitable activities, and the remaining 30 % for growth‑related expenses. Calvin stresses the importance of tracking cash flow, setting up separate bank accounts for each jar, and treating tax as a non‑negotiable expense to avoid future tension. He outlines how the model supports scaling by ensuring operational costs are covered, tax liabilities are pre‑paid, savings accumulate, and social responsibility is maintained. The session also includes audience Q&A covering brand‑awareness advertising on Facebook (custom audiences) and the use of the WhatsApp automation tool Wati, clarifying that a number used in Wati can be reverted to a normal WhatsApp account. Throughout, Calvin’s tone is instructional and enthusiastic, aiming to give business owners a clear, actionable framework for financial discipline and growth.

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