In this talk Praveen Calvin explains how to create successful proposals for digital marketing agencies. He stresses that a proposal must start with a deep understanding of the client – their business, goals, budget, and pain points. Before drafting, the agency should engage the client through questions and conversations to uncover expectations and opportunities. Rather than sending generic PDF decks, Calvin recommends delivering a concise, sincere video presentation that directly addresses the client’s needs. Clear, honest communication and a tailored solution are presented as the key differentiators that prevent rejection, while superficial design tweaks are deemed less important. The overall message is that thorough client research, interactive discovery, and personalized, sincere delivery dramatically increase proposal acceptance rates.
Chapters
How to make a good proposal? How to make a successful proposal? When we say proposal, we should first think about who we are giving it to. We should know our customer well before we give a proposal. When a new customer comes, before we start preparing a proposal, we should know our customer well. Proposals are rejected because they are not able to understand the need of the customer. In a hospital, when we go for an operation, the doctor will not say that you have to do such a big operation for a patient. He will look at the patient, their financial situation, financial strength etc. At the end I would like to say that there is an option like this. If you follow this you can do many things. Not all have high level treatments. This is not a proposal. There are many things that we see in a proposal. When we work in a digital marketing agency, we have to understand the customer well before giving a proposal. In this proposal, instead of giving a few PDF files, we can talk to the customer in a video format. We can give a direct presentation. Neerittakka limitations varum, ellavari de aadathu ethaan kadhi la. Pershe video presentation la. Olava sincere aitha. Naman ippa ii kananda video pola. Oru video de namakku parayam. Video file atha presentation namala koduthu rishesham. Athal la, atha enu visyuthikarikku enda oru avishu aitha. Naman oru pdf la aitha. Naman inni enna karimala cheyinunda, ithra ithra karimala cheyinunda, ithra ithra karimala cheyinunda, ithra ithra karimala cheyinunda, ithra ithra karimala cheyinunda, ithra ithra karimala cheyinunda, ithra ithra karimala cheyinunda, If the proposal is successful, the marketing agency it should take the plate back. अधियत इपर प्रपोसल निमगळ आयिकिंदने लमऊंपो, निङगळ तने एटित्तवचि नोकण, कमप्पणि ओटररणा विविल ननन् Parayinna karyan krithyammaate namal kudukkuyum manan. Appal namal eppazhu presentationle sruthikendha simplicityyate namakku karyangal parangudukka. Kustomarna arjun, kustomarna abhishyam arjunnala proposalum matramay kudukka. Chalma namada proposal avarkku venda erikum. Peshe proposal kudukkunnari mumben namalam nallariyur interaction startiyan. Kustomar vettumuthu samsarichan thodumumumul, avarina vakukulude pala karyangulude namakku understandiyan vedu. E kustomarna ithaan vendatha. So what we have to do first is to find maximum opportunities to interact with the customer before giving proposal. We have to ask some questions to interact with the customer. We will get a clear idea of what the customer expects from us. अधिन अन्सरच्चि नमन प्रपोसल करता 100% नमकका सक्सिस अकरणाट करिओ. अप्पर नमन पीडीयं प्रमाट एकका माट� If you accept that amount, you just have to give the work. That's all our decision. If we know the customer well, if we have faith in that proposal, it will definitely be reflected in the quote we give. In that way, if we have to give the proposal with proper communication, the gap in communication is likely to reject the proposal. Because when you get 5 proposals, there should be a big difference in it, not in its design. If we give a sincere approach in understanding the customer detail, 100% we can succeed in the proposal. Before you are sending the proposal, just take more information from the customer. Then give them only what they need. Give them the proposal that they know. So easy. So next day we will meet with a new subject. Praveen Kalyan, Calsom.
