Social Media ബിസിനസ്സിൽ എങ്ങനെ ഉപയോഗിക്കണം | Social media in business | Praveen Calvin

In this instructional YouTube monologue, Praveen Calvin advises business owners on how to effectively use social media to generate enquiries and low‑cost customer acquisition. He emphasizes the necessity of consistent posting, recommending that owners regularly record short videos—ideally a series of 100 questions with 100 answers—to appear on camera and directly address customer queries. He stresses the strategic use of relevant hashtags and category tags to make each video discoverable by the right audience. Calvin also highlights the importance of responding to comments with customized replies, turning generic interactions into personalized engagement that encourages further interaction and leads. Throughout, he cautions against focusing solely on reach or subscriber counts, urging creators to prioritize genuine enquiries and cost‑effective acquisition as the true measure of success.










