13:40

In this Tamil‑English presentation Praveen Calvin walks viewers through the WATI (WhatsApp Business API) platform, focusing on its three subscription tiers – Growth, Pro and Business – and the associated pricing (e.g., ₹2,499 per month for Growth, with a 25 % discount for annual payment). He explains the conversation‑credit model (e.g., 1,000 free conversations per month, then per‑conversation charges), the need to recharge credits, and how extra messages are billed. Calvin then details the core features offered at each tier: Green Tick verification, broadcast scheduling, team inbox (or lack thereof in certain plans), chatbot sections, basic chatbot capabilities, webhook integration for payment‑gateway triggers, and the ability to push data from Excel for use‑cases such as school mark notifications or supermarket promotions. He highlights practical workflow steps – creating templates, obtaining WhatsApp approval, scheduling webinars, and using the platform for automated notifications. The speaker also mentions technical updates, recurring 24‑hour support, and the importance of maintaining a balance between basic charges and additional usage fees. Finally, Calvin promotes his YouTube channel, invites viewers to subscribe, and announces a forthcoming webinar.

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