Coca-Cola released another AI holiday ad after last year's drew criticism for feeling emotionless. The real problem might be weak storyboarding, not AI itself. The question is whether Coca-Cola is using AI to impress shareholders or actually planning to cut costs by replacing human creative work.
In fact, Coke ran an AI created holiday ad last year that drew some criticism from consumers for lacking real emotion. I did actually watch this ad and to me it just felt more like a failure of solid storyboarding than an issue with the use of AI, though those probably are very connected. Is this just another case of a public company trying to signal innovation to shareholders? Or from your perspective, does it reflect a genuine shift towards overhauling cost structures in prep for the future?
