A short spoken segment from Precursor Ventures advising startup founders on how to respond when a product or approach isn’t working: pause and reassess options (build a different product for the same customer, redeploy the product to a different customer, or change markets). The speaker cautions that large/wild pivots are difficult and recommends deliberate decision-making rather than impulsive shifts.
I think the thing that's missing sometimes from this pivot conversation is sometimes the best thing to do when you realize the thing that you're working on isn't working is to actually take a pause, take a beat, step back and say, hey, we tried something. It didn't work. What are we going to do? Are we going to try to build for the same customer with a different product? Are we going to try to redeploy the same product to a different customer? Are we going to, like, change markets? I find these wild pivots are really hard.
