Lessons from AgTech Investing #agriculture #investing #siliconvalley #venturecapital

For me the big reminder is that before you write off a sector I think it's worthwhile to at least think about what are the dynamics at play here and what would it take to be successful. And I found the flip side of agtech buyers being slow to adopt is once you convince them and win them over, they're pretty good customers. And I just think particularly with one of our portfolio companies there have been a few crucial moments where the CEO had to make some important strategy decisions. And I think reflexively as a VC investor I had one answer and before I gave him that answer I said let's just talk about like what do your customers actually want? And it did turn out that the right answer for that business was the opposite of the advice that most VCs were giving him. And the business he built was sort of at odds with what conventional wisdom was at the time. And it turned out to be a very good decision.