A short excerpt from a Precursor Ventures YouTube video (June 20, 2025) advising startup founders who build products outside current trends (notably non-AI). The speaker argues many such companies are fine technically but struggle because "nobody cares," and emphasizes the emotional resilience founders need to accept low external attention.
We feel it every day. I talk to our portfolio companies that, you know, more than a significant chunk of them are not building businesses that are enabled by AI. And I think the hardest thing is getting people to pay attention and care. I think if you're going to build something that is whatever is in the moment or en vogue at the time that you start the company, if you decide not to do that, I think you have to accept that there's going to be a whole set of people who don't pay attention to what you're doing. And for a lot of those companies, I tell them there's nothing wrong with your company other than the fact that nobody cares. And I think it takes a certain kind of founder to be able to just live with that and not have it really, like, make them depressed or cranky or angry. It's hard. It's really hard. Yeah.
