This document is a comprehensive, step‑by‑step script for conducting enrollment or sales calls aimed at coaching clients. It begins with rapport‑building questions, then pre‑frames the call’s purpose. The core of the script guides the caller through discovery: uncovering the prospect’s current situation, desired outcomes, and obstacles. A concise recap aligns the prospect’s goals with the coach’s solution, followed by a fit assessment. The offer is then presented in detail, describing a 6‑month 1‑on‑1 coaching engagement that includes building an automated funnel (website, lead magnet, mini‑course, email sequences, sales page, a year of searchable content), shared Google folder, unlimited Voxer coaching, lifetime course access, and weekly Zoom meetings. Two pricing options are listed – a $10K complete system build (or $12K in installments) and a $5K/6K 3‑month sprint. The final section provides objection‑handling tactics, emphasizing curiosity, reframing concerns, and linking price to the prospect’s dreams and pains. The tone throughout is instructional, persuasive, and supportive, designed to help the caller maintain confidence and empathy while moving the prospect toward a commitment.
Topics
Rapport Foundations: Curiosity‑Driven Personal Connection
Opening questions that establish like, trust, and respect (location, referral source, recent interactions) and set a playful, inquisitive tone.
Pre‑Framing the Call: Setting Expectations in One Minute
A concise script that tells the prospect what will happen on the call—questioning, strategy creation, and optional next steps—so they know the agenda.
Discovery – Current Reality: Probing the Prospect’s True Need
A series of targeted questions to uncover the prospect’s present situation, past attempts, timeline, and emotional intensity of the problem.
Visioning the Desired Outcome: Painting the Prospect’s Success
Questions that help the prospect articulate what success looks like, why it matters, and the deeper motivations behind the goal.
Obstacle Identification: Surface Hidden Barriers
Prompting the prospect to reveal obstacles and additional support needs, with techniques for repeating back and digging deeper.
Recap & Fit Check: Aligning Goal with Coach Capability
A brief summary that mirrors the prospect’s situation, frustration, goal, and obstacles, followed by a fit assessment (yes, no, or unsure).
Offer Presentation: Detailed 6‑Month 1‑on‑1 Coaching Package
Scripted description of the coaching engagement, deliverables (automated funnel, content, communication tools), meeting cadence, and support mechanisms.
Pricing Options: Complete System Build vs. 3‑Month Sprint
Clear breakdown of two investment structures, including installment plans and total cost, positioned after the value description.