Qamar Zaman interviews a CEO about influencer marketing and how brands have used influencers as sponsorships over time. They discuss the evolution of the practice and its role in today's marketing landscape.
So what would you say would be the marketing landscape? How has that changed over the years?
Influencers is an interesting topic. Influencer marketing is not a new thing. It's always been around. I mean, if you think even 50 years ago, sponsorships are influencer marketing, you're using someone else's influence and, and sphere to promote your product. So influencer marketing per se existed always. These influencers gain their brand awareness and reputation used in various, right? So it could be an athlete, it could be a movie star, could be a model. Yeah. I mean, they build their sphere of influence in various ways, and then influencer marketing comes in later when they have that influence. Now they have a new tool in their toolkit. It's a new commodity.
