In this interview excerpt, Randy Rohde explains that his passion for news stems from using storytelling as a strategic tool to build and strengthen a business’s brand authority online. He describes how crafting news‑like stories, backed by research and case studies, gives a brand a dynamic voice, enhances its digital footprint, improves search rankings, and ultimately drives more website traffic.
What really, um, I know you touched on it already, but what really sparked your passion for news? Um, I know that you did say that you sold your company and then that was something that kind of led you into doing this as a career. So what, what passion did you have inside you for news per se?
Yeah, well, I've really looked at it. So when you say news, I really look at, uh, what we do is Doing stories or storytelling in order to build a business or a small business or a company's brand, to give them brand authority across the internet. And through research and through talking with others and seeing others' case studies and our own case studies, Yeah. We really have been able to determine that, you know, as you build and strengthen your brand, give your brand a strong dynamic voice and a powerful digital footprint across the internet, uh, you are going to rank better, um, have greater familiarity, and in turn drive more traffic to your website.
