How this CEO Took Over LinkedIn and Changed Sales Forever?

It's. I came from a political background. To be elected as the chairman of the Hebrew University, you need to run campaigns, political campaigns, and the students vote for you. And it was like 20,000 students. And like, in political campaign, you need to, to affect the mindset and to make people feel something about you. Usually positive, but it could be also negative because they, they know who you are, and, like, you move the needle. So I think that he's like, he did really bad things, and I'm not taking his moral aspiration, but I think that the perception that narrative is the only thing that matter, reality doesn't matter. Narrative is what matter, and narrative is what you keep saying and what you generating in the reality. I think that's something that I, as a marketeer, I can really relate to that.