How to build an account list for B2B outbound?
15 Feb 2024

A walkthrough of Keyplay, a tool for building target account lists in B2B sales. The speaker shows how to filter and weight criteria to find the right companies for SDR outreach.

A walkthrough of Keyplay, a tool for building target account lists in B2B sales. The speaker shows how to filter and weight criteria to find the right companies for SDR outreach.
Hey, everyone. I want to quickly show you a tool I was playing around on the weekend. It's called Keyplay. Pretty cool. You will be able to quickly generate a list of your ideal customer Persona. You know your target market list pretty quickly. Based on the filters, based on the weightage, you can decide. Without further ado, let me quickly give you a demo. All right, so let's say I am finding companies who could be fit for school of SDR. That means they either have to have 8 of SDR.

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