This is a YouTube video titled "How to make AI sound like humans while writing your messages the right way" containing a monologue by Brad Feld discussing strategies to use AI for personalized outreach in sales or communication, emphasizing layering signals and creating human-like connections. The content is from August 2025 and focuses on AI-driven personalization techniques.
So what I've done is I'm putting together all these different signals and I'm giving it to the AI and I'm telling the AI, like, look for these, these are the specific ones I want you to talk about. And then when you do talk about it, layer it together. You're going to give basically a shout out to two different signals in each email in a sequence. So you're not hitting them with everything at once, but you're trickling it throughout your outreach, just like a rep would do. And this is how you can use AI to actually make it look human. And where you get responses where people are saying, wow, like you, I get, I get people complimenting my team. We've had shout outs on LinkedIn because people are so impressed with the personalization of, wow, you really took the time to do this. And of course they didn't. But that's where I say, like, it's all done for them. So they can just make that connection. And they have in front of them they why they're reaching out. And the why is what has always been the key for a good rep. Right. If you've done your research, you've got that good reason of reaching out. That's where you get that connection. That's where when you're talking to executives, they're going to stop and say, okay, you took the time to figure this out.
