Rahul WadhwaCo-Founder Driving AI for Sales Closers

How to sound genuinely empathetic on cold calls.

28 Nov 2025 · 1 min

Watch on YouTube

0:36

In this concise video, Rahul Wadhwa explains that genuine empathy on cold calls comes from listening attentively rather than altering one's voice. He recounts his own failed attempt at faking empathy with a slow, soft tone, noting that prospects respond to being heard, not to a scripted warmth. He defines empathy as pausing the urge to speak, noticing hesitation before a prospect says "maybe," and responding with statements like "Sounds like this isn’t the best time" instead of pushing a pitch. His core advice is to shift focus from vocal delivery to attentional presence, and he invites viewers to follow him for more clarity.

Chapters

So you're trying to sound more empathetic. That's why it's not landing. Empathy is not in your voice, it's in your ears. 8 years ago, I used to fake empathy. Slow voice, soft tone, sounded like a customer care script. Nobody bought it. People do not want you to sound warm, they want you to hear them. Empathy is when you stop waiting for your turn to talk. Empathy is noticing the hesitation before they say the word 'maybe.' Empathy is saying, "Sounds like, sounds like this is not the best time," instead of bulldozing your pitch. If you want to be more empathetic, don't change your voice, change your attention. Follow me for more clarity.