TODAY Show Producer Reveals the Secrets to Great Business Storytelling - Guest Patrice Poltzer with Host Raj Khera
8 Sept 2025 · 53 min
In this episode of Executive Signal, host Raj Khera interviews former Today Show producer, Emmy‑nominated journalist, and founder of a video storytelling agency, Patrice Poltzer. Patrice explains why storytelling is the only form of marketing that reaches the brain and why personal branding is now essential for executives. She walks through a step‑by‑step process for uncovering hidden stories, from asking pointed “moment” questions to digging into internal dialogue and sensory details. The conversation covers concrete storytelling techniques – starting in the middle, setting stakes, using neuro‑coupling science, looping back to the audience, and the “greatest‑hits” framework for repeating core stories across platforms. Patrice shares multiple real‑world examples (a cybersecurity alert at 2 am, a WealthEngine donor breakthrough, a media executive’s LinkedIn rise, an Apple product manager’s team‑meeting anecdotes) to illustrate how to craft founder, customer, and hero‑journey narratives. She also discusses editing for video, the danger of generic AI‑generated content, and the strategic shift toward vulnerability and empathy in the AI era. Finally, she describes her current offerings – one‑on‑one executive coaching, the Founder Fire program, a New York video team, and an AI‑powered storytelling SaaS platform – and how these services help leaders build authentic personal brands, secure speaking opportunities, and create lasting relationships.