Rami RaidanAI-Powered Marketing Strategist | Funnels, Content Systems & Automation for Coaches & Entrepreneurs | Build Your Brand, Audience & Offers With Clarity | Edge Mastermind Member

Bridge funnel Connecting related ideas and pre-framing products services #digitalmarketing #reels

15 Jan 2024 · 1 min

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The speaker explains several digital‑marketing funnel strategies and how they can be applied. A bridge funnel is presented as a lead‑generation tool that links two related ideas for a customer and pre‑frames the ultimate offer. The Video Sales Letter (VSL) funnel is described as a two‑step process where a video does the selling, capitalising on faster online video streaming. The Invisible Funnel is another two‑step model that delivers a large amount of free value first and only charges the customer if they are satisfied, likened to a "pay‑if‑you‑like‑the‑food" restaurant scenario. Finally, the squeeze page (or opt‑in) funnel is mentioned as a simple method to capture leads. The overall message is instructional, showing marketers when and why to use each funnel type.

Chapters

Use a bridge funnel also to generate leads when you need to connect two different but related ideas for the customer, or to pre-frame the thing you really want to sell. Video Sales Letter Funnel is great to sell products with a two-step funnel. It has a video that makes the sale for your product or service. Video sales letters have become popular since video began streaming faster online. Invisible Funnel is also a two-step seller Product funnel, where it works by giving away a lot of value for free upfront and only charging if the customer liked what they received. It's like going to a restaurant and only paying if you like the food. Squeeze page funnel is similar to opt-in funnel