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In this short video, the speaker outlines several two‑step sales funnel models designed to attract new customers quickly. The Daily Deal Funnel uses an irresistible front‑door offer to pull prospects into a simple sell‑a‑product sequence. The Bridge Funnel connects two related ideas for the buyer, serving as a pre‑frame that primes them for the main offer and helps generate leads. The Sales Letter Funnel (often a Video Sales Letter) also follows a two‑step format, relying on a compelling video to close the sale, a tactic that has grown popular as online video streaming speeds have increased. Finally, the Invisible Funnel provides a large amount of free value up front and only asks for payment if the prospect is satisfied, effectively making the purchase decision invisible until the value is proven. Across all models, the core strategy is to create an irresistible offer, use pre‑framing, and keep the funnel steps minimal to maximize conversion.

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