Noami Grevemberg and Rami Raidan discuss what they learned at a three-day marketing event. The core lesson: stop making yourself the hero. Instead, show your ideal client the specific transformation they'll experience, keep it concise, and let them be the one who changes.
The biggest takeaway is, I think for me, is just how I speak to my ideal client and how to really deliver the impact that I really want her to experience and being clear on that, like not oversharing or like rambling on, but it's like getting straight to the point of like what the transformation is and, you know, who I am. In that, like, I am here to guide you. You are the hero of your story, and this is how you can transform your life. So I think, you know, for me as a storyteller, it's like I want to go deep, I want to tell the story, but I've realized through, like, what— like, watching what you— the, the 3-day event, I realized that, um, I was centering myself a lot, um, rather than the transformation itself. And I think that's the the difference between, I guess, marketing psychology and really creating the impact and serving than actually being a storyteller. Like, I can find other ways to tell my story, like I can create a Substack and write essays or whatever, but in serving my ideal client, I need to be really clear on what they're getting and like really serving them. So I think I got that out of it. Wow, perfect. Great, great.
How to Explain What You Do in One Sentence | Core Message Formula for Coaches
How to Create a Clear Core Message for Your Coaching Business | Content Clarity Roadmap
