Three funnel types for online marketing: opt-in pages that capture emails in two steps, product launch funnels that build anticipation like movie trailers before the sale, and reverse squeeze pages for lead generation.
I'm going to start with the first one, opt-in funnel. This is a squeeze page. The only goal of a squeeze page is to get somebody to give you their email address. It's a two steps, opt-in page and confirmation page. The second one is product launch funnel. Much like Hollywood giving previews before a movie release, the product launch funnel lets an entrepreneur build anticipation before a customer is allowed to buy a product. This is a 3-step funnel starting with sales page, order form, and thank you page or confirmation page. Reverse squeeze page is also an opt-in page to generate leads.
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