Episode

3 Sept 2024 · 63 min

0:00

Podcast episode ([Techtember] 041) of Real Estate Team OS (recorded Sept 3, 2024) featuring Justin Benson (CEO/founder, Bara Agency; founder of Shiloh AI). The conversation covers: the role of technology in real estate teams and how it should follow team goals (not dictate them); the emergence and role of a fractional CTO for teams; practical steps to audit and simplify a "Frankenstack" (discovery month, mind‑map, 3–6 month roadmap, one change at a time); three core tech categories for teams (website/digital presence, CRM — Follow Up Boss emphasized as a hub, and transaction management/agent coaching); budgeting guidance (don’t overspend on tech relative to core sales/agent investment; large orgs may spend tens of thousands/month; typical teams often need ≤3 systems); adoption and training practices (leader buy‑in, repetitive group + role‑specific training, weekly reinforcement, one change at a time); and AI adoption in real estate (rapid uptake, opportunities and cautions; Justin co‑founded Shiloh AI; mentions Follow Up Boss AI features). The episode also includes Justin’s origin story (moving from tech into real estate and launching Bara Agency), hiring/assessment advice for tech roles (look for history in real estate or demonstrable passion/projects), and cultural notes (root for underdogs, rest/learning habits).

Questions this episode answers

September 3, 2024.

041.

Bara Agency (also founder of Shiloh AI).

90 days.

About 20 hours per month.

Chapters

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