Rich SchefrenRich SchefrenEntrepreneur Driving Strategic Marketing Growth

Rich Schefren's videos and podcasts

874 items

This week

@richschefren

Good systems know what they don't know.

1d ago
@richschefren

Teach AI to escalate based on uncertainty, not imp...

2d ago
@richschefren

Which link is missing in your business? The full e...

2d ago
@richschefren

The next run should know what changed. It should c...

2d ago
@richschefren

Then check the result. Do the next customers move ...

2d ago
@richschefren

The map: trigger → run → output → signal → action ...

2d ago
@richschefren

Now give the signal somewhere to go. Propose the m...

2d ago
@richschefren

Start with the event: client contact happened. Rev...

2d ago
@richschefren

A real system does more than complete the task. I...

2d ago
@richschefren

Your correction is a decision rule trying to get o...

2d ago
@richschefren

A customer asks a question. You explain something ...

2d ago
@richschefren

The next time you correct someone, don't only fix ...

3d ago
@richschefren

Most process docs explain what to do when everythi...

3d ago

Earlier this month

@richschefren

The goal isn't fewer meetings. It's fewer meetings...

3d ago
@richschefren

Don't leave a meeting by announcing, "You own this...

4d ago
@richschefren

A useful test of business leverage: Which rooms c...

4d ago
@richschefren

Delegation fails in the context you forgot to tran...

4d ago
@richschefren

A strong handoff answers five things: Why this ma...

5d ago
@richschefren

Most bad delegation fails before the handoff. The...

5d ago
@richschefren

Leverage starts when "free time" becomes chosen ca...

5d ago
@richschefren

Every business book tells you to remove yourself f...

6d ago
@richschefren

At the end of the week, don't only ask what got do...

6d ago
@richschefren

Capacity isn't something a tool gives you. It's s...

6d ago
@richschefren

Yesterday's bottleneck can become today's favorite...

6d ago
@richschefren

After any AI win, ask: What can we do now that we...

1w ago
@richschefren

Removing a constraint doesn't finish the job. It ...

1w ago
@richschefren

Urgent work shouts. Strategic work waits for a qui...

1w ago
@richschefren

Use new room for questions that never become urgen...

1w ago
@richschefren

"I have room now, and it feels wrong." Good. Tha...

1w ago
@richschefren

Don't sell the hours. Sell what becomes possible i...

1w ago