Richard King's videos and podcasts
This week
Earlier this month
Count me in 👻 If AI takes us out... Let it be for something worth it. Writing email replies? Me...
Best launch I've seen all year 😂 Unfamiliar with ag1? Quick background for you: Athletic greens ...
Marketing breakfast of champions. 400 mg of caffeine 😂 Every quarter I do a deep retro of the tea...
Tap tap 👆 You need an AI charter internally. Because its wayyy too easy to "AI dump" on people. ...
Somewhere along the way, marketing stopped getting asked and started getting ordered from. The whol...
"Completely anonymous" 👀 We're doing something at The Alliance that I think every leadership team ...
September 2026
We run 20+ podcasts across The Alliance now, and I still find it a bit mad we manage to publish from...
Every tech company: "We're now AI powered everything" Restraint is the rarest skill in b2b today...
My eyes, it burns! 👀 So you want to work better with sales? Start small with these quick battle...
You know what makes a great marketer? Empathy. Claude can't teach you that. Its so easy to get c...
Hide me 🙈 This is an all too common IYKYK marketing dilemma atm CEO: "Hey so we're cutting the...
o full savage against the market leader? Not necessarily. 🤔 Nokia's marketing was clever, but their...
"How do you fight vs the market leaders?" Go full savage 😂 Or should you...? Nokia's marketi...
You were given a ship date, so you did what you’re supposed to do: Booked the webinar, scheduled t...
What to do when the product team struggles to stick to timelines
IYKYK 😅 Claude not delivering for you? We built a free PMM Claude guide for you P.S. Get your...
Every small PMM team has the same problem 📌 Too much to do. Too little time. Every launch, every en...
Cheers to this creative 🍺 You don't always need to desing something new You may need to notice s...
Inside Apple's marketing department 🍏 Exec: "New iPhone's basically identical to last year's. How d...
Inside Apple's marketing dept 👇 Exec: "The new iPhone is pretty much identical to last years mode...
Coming up with a new content idea every single day is burnout waiting to happen 🐶 And it's complete...
Tell me you're a PMM without telling me... From our product marketing alliance benchmarks, almost...
Coming up with a new content idea every single day = burnout. And it's completely unnecessary. We...
Ugh, what? 👀 Middle managers overseeing creative teams without a creative background make the same ...
What to do when you’re expanding into a segment you don’t understand yet
Ugh, what? 👀 There is a challenge playing out with middle managers who oversee creative teams bu...
"Watch out!" 👀 This is one of my fav launches so far this year haha. The team at k18 apparently...