Let's go Local!

So in today's video I'm going to be joined by Albin, who's behind let's Go Local, a Kickstarter campaign raising money for local food nodes, which is a platform. We're excited to try to harmonize the sales and back end of sales through our ricohrings and subscription sales. And so today I wanted to have a longer, more nuanced conversation with Albin to find out all about the platform they've been creating.

Great. Alban, thanks so much for joining us on the channel. I'm excited to have a little bit more of a nuanced conversation with you and hear more about what you've been developing. So perhaps you can just start us off and in a nutshell, describe what it is you've been creating.

Some years ago, I think it was four or five years ago, we set up different kind of workshops all around Sweden just to listen in with local food producers and consumers that wanted and had this urge to connect with one another without any intermediaries. And we decided what we had listened in was to create some kind of a tool that helped and bridged people towards one another. So we set up this very easy demo platform that we created ourselves. I'm not the coder myself, so I just did this very easily. And we engaged some of the local producers where we live to put their produce on the platform and then we set up a place and a date and they people pre ordered and then they met up and they just exchanged the produce for money and the revenue stream. And we did this without any interference with not us, not anyone. So they just could connect in real life over local food. So the core here was to how could he create tools to bridge people towards one another and make some technical support to do this.

It's called Local Food Notes and I know you've just launched a Kickstarter campaign to raise funds to develop this. Now there's quite a few things that we should talk about and most of our followers on our channel have heard of the Ricoh model and know about this really efficient way of connecting directly with consumers via Facebook. And I always describe it as a pre sold farmers market essentially. But it does have some limitations, especially with the sort of revenue stream and volume of customers we have. So I'm excited to integrate your platform into our work to see if we can make our back end of sales more efficient. But perhaps you could say having just launched a Kickstarter campaign, what it is you're actually raising funds for at this point, like where's that Money going to go to.

We are aiming to. We have this demo mobile app that we created one year ago, one and a half. And when we did release that one, we got very, very much new users, mainly consumers, because it's a consumer tailored app. And we also got very much feedback and input that people wanted this to be more mature, to have more features. And also we had input from other countries that wanted to use this, but then it had to be bit more developed. So the idea with the campaign is to develop the next version of the mobile app and to go as far as we can with the money we're raising. And I also would like to backtrack a little bit because we're working with a little bit of two parallel projects. First we released the website, which is the back end, and then we released the demo app that at the moment just is a consumer tool, but that's the tool that is mainly used by everyone. Now we want to create the next version of the app and also we are simultaneously working with the next version of the site, but that's a part of the Kickstarter campaign.

So basically your vision is restrained by, you could say, the cost of developing, like paying developers to code functionality.

That's our need at the moment because we've been working this as more or less a pro bono project side of what we're doing in our daily life. But we have reached a point where the ask is higher than we can meet with the man hours we have available. So we need to finance and speed up the development to make this fly.

Well, I'm really excited about it. Seems like there's a lot of people popping up like Rico. For all of the people viewing our channel, it's spread like wildfire around the Nordic countries. It is very effective. A lot of people have started operations based purely on that. And we'll talk about some of its shortcomings and where your app can jump in. But something that's come to my attention is there's a lot of people trying to jump in as middlemen to act between consumers and producers. And they nearly always want to cut. Now, with the large volume of interns and participants for trainings we run at our farm, I hear about these in all parts of the world and often they're taking 10, 20% of a cut from a sale and I just, I can't tolerate that. I don't think a small farm can afford that. And I don't think most, I don't think most small farms can genuinely afford to give up their profit margins. For that. So I'm very attracted to your service because it's free for producers and potentially even free for consumers. Although it's a donation basis to join for a year is what I understand. But they can join a zero sum donation if they want. So I like the fact that you're running that at a free cost and perhaps you could talk a bit about that and how you perceive the revenue stream will work and how that will function like a bit of the ethics and purpose behind what you're doing there.

Besides what we are actually doing, creating the digital supporting tools for local food producers. I think the business model is one of the more intriguing, interesting and the reason why we're doing this because when we did the pre study some years ago, of course we did some background checking and checking out what was happening all around the world and there were so many apps and websites that have drawn the conclusion there is a need for local food and there is a market for it and we can sit in the middle and we can earn money. But to me, as I read the local food producers, that's not what they're asking for. They do not look for another intermediary in a digital shape. So to me that's totally uninteresting. So when we discussed how should we solve this, the first thing we decided was we had to create a tool where the producers are in the front seat and they are the one running the show on their terms. So it came very logical to us that this should be for free. But if we. There are costs involved in this, of course. And who should, how should we tweak this? The easiest way for us? Okay. We are transparent. We want to do this by building trust between people. Donate what you feel like this service is worth for you. Many people say this is strange and it's odd. Yeah, it could be. But I believe strongly that this will work. We have some kind of revenue stream. People understand it, especially when we talk to people. When you read it on the Internet, donations, kind of strange, but when you meet people face to face, they understand the model and they'll think, yeah, this is, this is logical and they don't actually donate.

Can I just pause you there just to be clear? So it's, it's free for producers and it's the consumers that they can take 365 day access to the app or website, etc. Through a donation. And it is, that's where you're generating some revenue.

Exactly. You have full access to everything, but you can't place an order until you have made the statement that you would like to support this by donating. So you donate and you set the sum yourself how much you would like to donate. So you could enter 0 or you could enter as much as you please. When you do that, you can order as much as you please from how many perusas you would like to during the full year.

Okay, so it's. So your experience, you've got quite a few thousand members already, I guess primarily in Sweden. And you're finding your experiences that they do donate, like it does generate revenue.

They do donate. I think we have about six, six and a half thousand registered members and about something between 20, 25% of those sign up on a membership and donate. Before we had an average fee that was shown on the website, we took it away a year ago. I don't really remember why. And that was also good measurement to guide people how the community see fit in this business model. But today that is hidden and everyone pays whatever. I feel like it's very various amounts actually, but I do donate. Yeah, I do.

Essentially, like if, as you like, the vision to scale this and make it available more globally is relying on very small donations from a large mass of people essentially to run the cost of running it, which is currently what, three people behind it and your office space, etc. So it's minimal cost for a lot of benefit for a lot of people. But that might grow if it expands.

At the moment it's me and we are two developers working when they find the time. But I think the team needs to grow eventually. Of course, if we want to go global. The team is too small for Sweden already. And the costs, the major costs will be salaries, of course, because people want to get paid for their work. Otherwise. Yeah, servers and so on. But that's not my table. I have to talk to the developers of the cost. But at the moment we don't have so much cost and none of us is taking out any salaries at the moment. So that's the reason why it's kind of slow as well with the development speed within this.

Yeah. So this, this real launch period now is critical and it's why I wanted to bring you on and get the. Get the word out there about it. I know that it will fit for us to some degree, but I know that you're also really open to developing this alongside producers in different parts of the world and really responding to their needs, right?

Yeah, because we are not based on an idea, we're based on people's problems and solving those problems. The whole creation of the platform originally was done in dialogue with local food producers and local food producers within Sweden. But we know there are other issues, other needs in other countries that we need to meet to make them able to use it. So, of course, we are very much into having this ongoing dialogue constantly and that's my job, to listen in and to transform this into digital tools. So, yeah, that's key for this whole project, both transparency, but also the community feeling within this that we do this because we need this.

I really like that approach and I think the sort of stance that you folks are bringing is really commendable and it's what is needed. And so I want to then move on to, like, I put the video out recently about just introducing the idea to people and something that's come up multiple times is the Open Food Network. Many people have pointed to that and suggested that that's a similar model that's already a few years advanced. I wondered if you could speak about. I'm quite novice in these things and we've kind of built our sales channels up from the ground up. So I've not been aware of it, to be honest, but maybe you are much more familiar with it. Perhaps you could speak about similarities and differences and what makes your app and service different to this.

Yeah, when we started this, we were very much into becoming the Swedish or Scandinavian branch of the OpenFood Network. And we have ongoing dialogues with people within OpenFood Network. But then we have this dialogue and we in our own team, and we almost decided that we should go with Open Food Network, but then we would look into the features of the code and so on. And the developer said, this is too complex, it's too big, it has to be done easier. And it doesn't really fulfill the needs that the local producer that we had talked to asked for. They are very much based on transparency and I like that. But still there are middlemen taking cuts in different parts of the chain. And we wanted to make, first and foremost, very much just minimal, viable project makes it much more easy because Open for Network is very complex. So we decided, no, we should go for creating something else instead. So we did not reinvent, Wanted to reinvent the wheel. But at the same time, I think we fulfill something else than Open Food Network. And that's why we made a decision, no, we should not be. The Scandinavian branch will have to create something else that is not out on the market and not that there is an ask for. I hope you get what I'm aiming at here, but we, our aim was not to create something parallel. We wanted to actually fulfill a need here.

I hope that's something that's, you know, one part of doing this video is I hope that people can get engaged with you in the comments, et cetera, for more granulated discussion around those things, because I'm not an expert in those things at all. So I, you know, I'm hearing people's comments, but I don't know the finer details of those points. 1, 1 comment that came up was about, like, it was from someone in Sweden and they were talking about, they. They felt discouraged by having another app in the way, like another app you have to go to. And the reason RICOH has worked so well here is that Facebook is free to everyone. People are already on it. So it's, it's working seamlessly like that. And I do believe that there's a lot of truth in that. But I also feel that that kind of comment probably comes from a producer who does not have such a large amount of customers or revenue that we do. Because part of the reason I reached out and I'm in dialogue with you is that we have a need for it. Like, Ricoh is a fantastic system. I get dozens of emails weekly from people all over the world who want to start up ricos and want resources. There's students of ours that have set up RIC in several other countries. But the back end of it seems entirely clunky to me and far too time consuming. It's 2019. All this stuff should be fully automated and digital. Now, some people have pushed back against that and said, well, that little interaction on Facebook where. So anyone watching this, you can join a Facebook RICO group and see how it works if you want to. But basically I put up, okay, I've got carrots and eggs and chickens and buffalo and walrus for sale. And you say, okay, cool, I want a kilo of walrus meat. Okay, brilliant. Thanks for your order. So not only do I have to go in and answer every single order, which takes time, I then have to pull the data out. Now, two points here. One is that some people have pushed back, saying that little interaction is what makes it personal. And I just totally disagree with that. Like, what makes it personal is turning up at the drop off, looking at my customer in the eyes saying, hey, how are you doing? Thanks for this. That's the personal interaction. The Facebook interaction is not personal in my eyes at all. And the other is that some people have developed code to pull all that info out of Facebook to put on the Spreadsheet. But that doesn't work for people like us. And probably we are representative of many farmers in that we have subscription sales, Rico sales, wholesale sales, we have chefs and restaurants, etc. So we must compile all those separately anyway. So I think a big need for pretty much all small farmers is a way to organize all of those sales simultaneously. I wonder if you could speak to obviously like this is a product in development, but here's a list basically of some of the key functionalities that I see are important and that other people have spoken to too. One thing is that separation of different sales levels like to chefs subscriptions, retail sales, the ability to do weight based sales, track inventory, list quantities available anytime, hold on to customer accounts for return sales and be able to spit out pack lists and eventually take payments in different forms, etc. And I wonder if you could as a bit much to maybe carry in your head, but I wonder if you could speak to the potential functionality of this.

Many of those things you mentioned are already in place. Not that mature, but they are there and people are using them like the pick list are there that you can use as a receipt for customers. There are also stock. You can put the stock and when people order it's countdown automatically and you can use them on various recurrings at the same time. So what we're trying to create is all is an administrational tool that you were talking about. So you could spare your time as a producer and it will be more personalized. The next version of the website that we're working on that you will be more like your own web shop as a producer you can enter as a customer and see what the produce they have. You can go in on each part you want to order it and then they can go to what recording you would like to pick it up. Or if you want to pick it up at your own farm. And also further down the road when it comes to customize the nodes, we would also like it to be possible to customize nodes that it will be easier to take the food from node to home or from restaurants, farms to home and so on. So the nodes could be tailored to fulfill the needs for local food producers. How much ever I like record. I think this is one of the most intriguing things that is out there. The wrecker rings is not our main target group. It's the local food producers that are our main target. We want to create tools for them and the Rekk movement is one part of it. Or the Rekko phenomena more should say is one part of it so we see drop off points is one thing. It could even be shipping. Could one. Could be one need for some producers and so on.

It seems like that's definitely a need. Like in where things are further apart. And so can you maybe describe how that would work? Like I can set up my farm as a node, I could set up a RICO ring as a node. Like can I set up my own private node and also have collaborative nodes where other producers can drop and yeah.

At the moment the only feature there is today is those community nodes recordings. But in the next version you could set up your own farm, you could have. We also you can set up node that is invites only and you can decide who other producers will be there and so on. So we would like to create tailored tools but at the same time we do not want to launch this without having the dialogue what are the needs? What features and pyramids do we need before we launch this? Because we have to talk to restaurants, maybe delivery service producers in different countries and so on. So the idea is to make this flexible for the needs that is out there.

Yeah, and I see that like that's like essentially I'm not technologically minded in this way, but it's basically the level of functionality is a down to developer funding and it's going to be API based. Right. So in theory it should be able to link to different payment systems, different accounting systems and that's the way to take it more globally, essentially.

Yeah. I'm not a developer myself, but I understand a whole lot of it. So I can roughly answer this. But we are an open source project, we have an API already and we develop it all the time. The idea is to that you should be able to hook up other services within the system. If you have this revision service that you need, you can either export, you can use it within the system. So the idea is to create something that's very useful and open and transparent. And that's also why we have reached out to people. We are at GitHub, we are an open source project. If you want to be part of it and a bit further down the road to provide some code for the project, this will be possible. Because this is not just our locked up project, it's more like this is a project that we feel we have a need for and we could be in need for more people doing this jointly to make it as good as it could be together.

If you were to fund this in an unlimited way, like where would you be in one year? Like maybe you could get granular with the sort of functionality like where could this be? If the sky's the limit, as it.

Were, then my ultimate goal is to have in app payments as well. When you place your order within the app, you can have the choice, not just paying the producers when you meet them, you could also have the choice. I would like to pay here and now within the app. The pre order I made and the money would divide it towards the producers at an instant. And that's kind of a big feature and project to.

Are you saying there like I could go on to local nodes, I can find my chicken producer, my egg produce, my milk producer, my bread and organize how that's all going to get picked up or delivered or whatever it is and I make one payment that's then split off to all those.

That's my. That would be so cool if we could implement that in London. That was I would like to do, but I think that's. It demands pretty much development and people, many people engaged to do this the right way.

I know you've set your Kickstarter campaign at quite a modest sum. It seems like for the sort of thing that you're developing. Like what would be the ultimate target, like to get to that place in one year's time. What sort of level of funding do you think is required for that?

Now we're talking Swedish crowns here. You have to translate that to other people. But I think if we could reach a couple of Swedish million crowns it could be doable. 2, 3 millions.

That's like 2 to €300,000 or so. So it's not a huge cost for the potentiality to. Because that could then be translated across multiple countries at that point. And then you said about the open source nature of the project, which I really like people already using this in non English speaking countries and you can go in and basically translate those pages yourself. It seems like.

I know that David has created a translation tool that I believe is already done, but we won't release it until the next version of the site is released. We also do the same thing with the app because it's two different kind of projects, but the same API talking to one another. So everyone could actually create translations within the project when we are releasing those features.

So it sounds like it is a truly sort of open source philosophy behind it, where you want other producers to get involved and put a bit of time and energy into a translating it into their native language or starting to create hubs. Like a lot of people say to me, hey, I want to start Rico, how To do it it's like well hey, you've got to do it, you know, you've got to go out and find other producers and create a critical mass of broad enough product portfolios to make a drop off fireball. So it's like you want those people on board and you want to hear their feedback of what they need. And basically any level of functionality is possible with the right level of funding. And to be honest, I feel like 2,3 million Swedish crowns does not sound like a huge amount of money for the potentiality of the projects. I mean it sounds like a very small amount of money really. That's 300,000 customers donating a dollar.

One thing you mentioned here. I think it's really important because many people are thinking that we are running nodes and we are setting up nodes as they often believe within the rec as well. We just creating a digital infrastructure to make it possible for people to engage within the local community over food. We also got now since you released the video, people asking could we help you set up a node here and there. So no, we don't do that. You do that. You have to engage your local community, your local producers and so on. I think this is something we have to be better to communicate that we just digital tool. We're not selling anything, we don't running anything. We're just maintaining this and developers with your input. So to me I love this kind of grassroots movement, the power of the people idea. So that's really the reason why I love the recommends and I think it's important for people just if they have the possible to just do as they are now in Sweden, Norway and Finland. Just we're creating this and it's happening as we speak and I think it's very intriguing and very exciting. Don't always ask what you can do, just do it. And that's why we are trying to to fire up a little bit by creating this just and do it in a transparent way. Because as we talked about earlier, Facebook is for free. Could be, but I don't think really maybe it's more like we are the product that they're selling ads to anyways. But you see what I'm fishing for.

Here just to make it really crystal clear for people that this is just a digital platform to enable more efficient communication and monitoring of the back end stuff of selling products to local people. But producers need to put the work in to develop their markets. There's no easy, quick, you know, everyone loves to look for standardized solutions. Is my experience of running education Half my life is people want a recipe they can follow and farming is not like that. It's like, here's things that work and we can share our direct experience, but you have to put the time in to develop your market magic pill that's gonna do that for you. But these are tools that could seriously enhance the efficiency of cells. And as I've said before, Ricoh is incredibly efficient. When I look at our farm and the amount of products we shift, we put less time into sales than any other farm producing the volume of products that we do that I've ever heard of anywhere on the planet, it's incredibly efficient. But there is this back end work to monitor it and I think it's, it's, it's great that Ricoh is evolved in the way it has. It's inspired a lot of people, it's enabled a lot of people to make an income, but it's too clunky back end that. I, you know, I seriously think it needs developing and we're ready to integrate your tool into our work and it will be a process. I see. And I think there's a couple more points that people brought up there. Using your app is like a big one for people, is like, how are you developing the trust? You talked about how the people feel secure about data collection and all these things. And what are your thoughts on that?

My thoughts on that is the best way is creating relations in real life. So we have been out there making seminars, meeting people, but then there is the digital way as well. And we have to be where the gdpr. That's not my table, it's David's table. We don't sell anything, we don't collect anything more than we really, really have to. And you can read our terms within this, but I leave it to that because that's not my table. But I think the integrity thing is very, very important and we are working with that as well because I wrote a post about it and maybe we should, we can share it later on. Ideas and thoughts about integrity and digital integrity as well. I think it's both in Swedish and in English. Yeah. So I leave it to that my knowledge. But the thing is, it's important to build this trust because we want, if we want to build trust between producers and consumers, we also have to be one part that is trustable as well. And say we take a step back, but we still create this because our aim is not tech. I'm not an app guy myself, I don't use any apps. But I think if we would like people to meet in real life. There could be technical support for that and that's what we're trying to do.

I guess I'm specifically referring to like for the sake of the consumers, like how would they know that their data is safe? Say that you've developed payment strategies, etc. How do people know that their data is safe? You know, a lot of people are reluctant to put credit card details into apps and things like this.

They are, they are. And we have learned that as well. People said could we do this through Swish instead? Swish is a Swedish app using just to send money between people. And we implemented it some weeks ago and noticed nobody paid with credit card anymore. Everybody use Swish.

So that's something potential. Like to work with similar systems in other countries is a way to go, as I learned.

Actually Swish will be available all over Europe eventually.

So that was similar payment systems in America or whatever.

Definitely. Yeah. And that's a very easy way because then there is more like the peer to peer feeling when you switch from one person direct to another without any intermediates. But yeah, it's a bank owned app, but they don't take any cut out of it.

Well, going on another step then is another point someone raised about trust building is like the ability to rate producers for consumers. To rate consumers, sorry. Ability for consumers to rate producers and give like a feedback system in the app. Is that something that you can envision being useful?

No, I couldn't actually. And this is a hard question to. Because I see people see there is an idea to use it. I don't think there is anything positive within rating people myself and I've been reading a lot about this and I think it could. I think there should be some kind of a. You have to be aware of who you're buying from and who they are. But this rating thing, I'm not so keen to it. But at the same time I'm not the one making decision within this because as I said before, this should be a community thing and if there is a need for rating. But I think actually we should go another way than rating people on the Internet and businesses. So personally I don't know, I would never rate anything.

You're not a supporter of that idea. But if enough people wanted that, you guys are open to.

Yeah, yeah, exactly. That's a good summary of it.

Yeah. So like as it stands right now, like where. How would someone get involved right now? Maybe you could speak to that from a producer's perspective and then a consumer's.

Perspective in English speaking countries. You could tuck into the system already now and use it. And we learned after you released your video, many people, also farmers, but also nodes were created and I guess they will try to see how it works, the potential telling you about it. So the easy way, you just create, you use your email, you create an account and if you want to create a producer account, you can do that. If you want to create a note, you can do that and you can just use the system, create your producer account, put up your produce, select the produce on what notes you would like to deliver them to. So it's kind of an easy system. The backend is good, the design is very poor at the moment, but we are working on that with the next version of them of the website that will be out there before New Year's Eve.

I hope Essentially any producer can tap in right now at local food nodes and create a node and start using that to manage their connection with customers. But it's important to point out they need to then push that out to their customers. Exactly like the customers aren't going to hear about it unless they send it to their customers.

They have to market it themselves because this is the core of it. You as a producer, that's what we're creating. The tool are the salesman, you sell your own product. That's what we do it. If you want to build first hand relation with producers, you are also the one selling it. So you have to create the relations and market your product through local food. We won't do that for you.

Anyone that wants to consume local food, how could they interact with the app right now?

Download, just donate a small fee or nothing or whatever you feel like and then find the notes. It's. It's a map. You can find the notes near you and then you can just switch to the notes you follow. And then you go into the note and then you see delivery dates. You click on the dates and then you see how many products. Just scroll down and click on how much you want of each product. And then you just send your order. And when you send your order, there goes an email to each producer and there goes an email to you that summarizes what you have ordered. We don't get those emails. Then you make up the business. The payment, as you meet up, the.

Payment is not done via the app. That's something to make clear to people at this point. It's based around pickup points or direct interaction with customers. You would pay in whatever way the producer has determined upon picking up Goods.

Yeah. In Sweden, some producers take payment in advance. Some people get paid when they meet up with the consumer. Some people bring an invoice that you pay in afterwards. So that's up to the producer and you make up the payment with the consumer when whatever way suits you. So no money goes through the app more than the donation you do before you put your first order.

So it sounds like at this point it's really good for both producers and consumers to download the app, try it out, play around with it and generate really concrete questions that they can direct to you folks. Because that's a really big service in a way that this can be from the ground up and tweaked and developed to meet different needs culturally and geographically, etc. And where would be a good place for people to. How can people get in touch with you if they have, you know, genuine feedback for you?

We have this Facebook group that is named after the campaign let's go Local decided to make local food. It decided to make food local again. You can join that group and there you can ask your questions and follow the campaign. And we also have a Facebook page called Local Food Notes. There also is an open group called Local Food Notes open forum containing many people.

I'll have in the show notes below for people. So it's really about getting people engaged. And the idea of this campaign for everyone watching is to, is to basically, if you believe in this as a concept and you can see that this can help you A as a producer or B, as a consumer, then anything you invest into this campaign now is going to help rapidly implement the development to something that's a really top class product essentially.

There's one more thing I would like to just stress a little bit more that you as a producer needs to use the website because you can't put up any produce in the app directly in the app, but everything you put up on the website ends up in the app. So the app is only a consumer tool at the moment. So if you want to interact with it as a producer, enter the website, put up your produce and then it will show up in the mobile app. You can't create anything in the app, you can just buy in the app.

And it's awesome to see where you've got to at this point. And it's very clear that with a bit of funding this can be developed into something pretty quickly that's really useful for people all over. And I'll be directing our viewers to this for people that ask about ricos and things like this. Because I think it's a lot more translatable out there across the world. So we're excited to get behind your campaign and excited to. We'll be contributing it to it later today and I hope people get something out of this. I appreciate your time to clarify some of the questions and I'm sure a whole bunch more questions will come in. So it's great if you can take the time to just check in on those through our channel or Facebook page or whatever. And for folks watching, please check the links below for the Facebook groups where you can more effectively direct questions or feedback to these guys. And you'll find links to the Kickstarter campaign there too. So if you believe in this, then please get behind the campaign. We're excited to and excited to help spread this out for the benefit of everyone. So thanks so much Alvin for taking the time and for all the work you're doing.

Thank you Richard for having me.

Yeah, great.

Okay folks, I hope that clarified some things. I found it useful to develop my understanding of what this is about. As a disclaimer, I make nothing by supporting this app. I'm genuinely interested in using it for our farm sales to improve the efficiency of what is already very efficient sales techniques. I don't make anything from backing this project. I'm willing to put money into funding it and I hope some of you are too. I think if we could help bump the profile of this campaign and raise enough money, this could be a tool available to thousands of producers and hundreds of thousands of consumers. And so I would really love to see people share it and get behind it and back whatever you can. If you believe in customers and farmers reconnecting to form the basis of food security in their local food sheds, I.

Think it's ultra important.

I love the philosophy and the thinking behind these guys work and personally I am willing to give my time to help develop and give feedback to the functionality of it over time, which I hope other producers in other countries get behind too.

Please consider supporting it.

I think it's awesome and I'll leave it there. Have a great day.