Rick White tells shop owners how one problem can poison your whole mindset about the business. He argues you're both the source of the negativity and the only one who can fix it. The cure is remembering why you opened the shop in the first place.
Chapters
I'll start talking to a shop owner and I hear, business sucks. This is horrible. I hate this. I wish I never did it. All these different things, all this negativity. We go from, I have a problem hiring somebody, I need help, to business sucks, to this sucks. I hate it. I don't want to come to work. Okay. The problem does start and stop with you, right? Well, this is the awesome part because when you realize you're the cause, you realize you're the cure. When you started your business, if you step back and really think about the day you slid the key in the door the first time, I'm willing to bet you were all kinds of excited, scared, but excited. Get that excitement, get that enjoyment back, because that's what business is all about today. So you enjoy it today.