Rick White explains how the word "if" silently controls auto repair shops. He breaks down four types: visionary "Wouldn't it be cool if," strategic "What if," ownership-killing "If only," and fear-based "What if it fails." Replacing "if" with "when" shifts you from passive to responsible.
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Good morning. My name is Urquhay from 180 Biz and this is my Just one thing. So what are we going to talk about today? We're going to talk about the magic word. If. If you like this video, I need you to share it because a lot of people need to hear this. Okay? So what I want to talk about is the word if. It's a small word that is quietly running more auto repair shops than the leadership does. Okay, I really want you to hear that. So what I want you to understand is this word. If. If we could just find good text, if the economy would just quiet down, if customers would just approve the work, if I just had more time. What I want you to understand, and I really want you to dig into this with me, is when you say the word if, it sounds thoughtful, but most of the time it's an anchor. I really want you to get that right. If sounds thoughtful, but most of the time it's an anchor. But I gotta get you to understand not all ifs are bad. There's a couple of ifs that are really, really powerful. I would start a sentence with wouldn't it be cool if and everything that comes after that just gets an eye roll. But I need you to understand if you start a sentence with wouldn't it be cool if you're dreaming, you're thinking about growing, becoming more. Wouldn't it be cool if we had a 10 based shop? Wouldn't it be cool if the shop could run without me every day? See that kind of if that builds vision. This is awesome. Unless you never act and then we got what if? The good what if. I need you to understand that the good what if it prepares, it doesn't panic? What if we lose an A tech? What if car count drops 10%? What if parts start getting, you know, I have start having a problem with parts Again, this what if is good when it leads to the next question, which is what am I going to do about it? See that what if? See that's caution, right? What if is caution? That's okay as long as it leads to that next question, which is what am I going to do about it? Because what if I lose an atec now I start recruiting before I have a problem. What if car count drops? Okay, I need to start looking at my marketing. The what ifs, when you start to get fearful or concerned about something, you, it's an indicator. It doesn't mean it's failure. It means pay attention to this. It means give me a plan. There's a 10 year old version of yourself inside that's afraid. And you want to be able to go and say, no, no, this is what we're going to do, right? See, I need you to understand the good what if doesn't panic. It builds a plan before the problem shows up, right? It builds strength. That's what's so amazing about this. But now we're going to shift into some not so good ifs. If only. I call this the ownership killer. If only I had better people. If only customers understood our value. If only the economy was better. See, you can call this whatever you want, but if onlys. They sound reflective, but it's actually a version of helplessness. It removes ownership. It delays action because you're waiting for something to happen, for something to get better. And it makes you the victim of your circumstances, your situations, your events or other people in your life. And here's the thing. Victims don't build great shops. Can we all just say that together? Victims don't build great shops. So that's the if only is a bad if. But what about the bad what if this is bad? You know, like this is a problem. Like what if this fails? What if customers leave when we raise our rates? What if I can't make payroll? What if we grow too fast? See, I need you to understand that it's a prison this bad. What if it doesn't protect you? It's actually training you to expect failure. What if it all works out? See, that's the cool what if. That's amazing. You're absolutely right though. We can use this to our advantage. But I need you to understand that when you expect failure, when you're saying what if this happens or what if this happens, you hesitate, you start to discount, you avoid conversations, you don't make decisions and you shrink your standards. That's a problem. Then the shop's underperforming and you call it being cautious. It's not being cautious. It's getting smaller and then smaller and then smaller and then smaller. And you don't have a business anymore. You have a problem. Here's the thing. I need you to understand the if onlys and the bad what ifs. They create helplessness and fear. And when you stare at those, they become self fulfilling prophecies. Someone that says, what if no one approves our estimates? You start writing smaller estimates. What if you say, hey, I can't handle more cars, I don't have enough help. You don't get more help, you start shrinking the car count, right? This is where the bad if start silently running the business. You're letting fear. Instead of dreams and curiosity and caution, which are good ifs, we go to fear and helplessness. But there's a way we can turn this around. See, a lot of times, if there's a situation, it's an if. Then. So it sounds like this life will be better if this happens. You know, if my guys all show up, I'm going to make great numbers. What if we change the word if with the word when? My numbers are going to be better when all my guys show up. Do you hear the difference there? The if is waiting. The when is leading. Instead of saying, if I build a stronger team, you say when. I build a stronger team. When we raise our effective labor rate. When I stop tolerating average. When assumes action. When assumes responsibility. When assumes movement. So what I want you to understand real quick is I want you to dream and I want you to prepare. That is when if is really powerful. What am I going to do about it? It's when we get to the if only don't live there, right? Don't build a home and what if? See bad what ifs? They're prisons, right? You don't want that. You don't want to live there. You want to be in a situation where. Where you are creating instead of allowing your doubt, your fear, your helplessness to creep in and take over. Because then you aren't driving anymore. So what I want you to do is I want you to dream, I want you to prepare, and I want you to lead with win. All right? Also, if this video kind of hit you and you're kind of struggling with this situation, I would love the opportunity to talk with you. Just reach out to Rick at 180 biz. I'd be happy to. Until next week, though, I want you all to have an amazing week. I want you all go make some money. Take care, everybody. Have a great week. It's so awesome to have you in here. Thank you so much. Take care. Bye Bye.
