Rob AndersonLead Coach/ Principle Owner, Stand Sure Coaching · Spending time in collaborative conversations with clients

Design Your Identity: Powerful Coaching for Your Goals #shorts

24 Mar 2026 · 1 min

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In this concise coaching monologue, the speaker explains how effective coaching avoids shaming and instead focuses on clarifying personal standards and the systems that uphold them. He highlights research‑backed implementation intentions, specifically the if‑then strategy, offering concrete examples such as pausing to say goodbye to a spouse if waking up late, or taking a breath before a purchase decision when stressed at a gas pump. The coach’s role is to help clients pre‑plan these guardrails and engage in regular coaching conversations, which move beyond reactive problem‑solving toward intentional identity design.

Chapters

A coach doesn't shame you for sleeping in. A coach is going to ask you, what standard am I committed to and what system supports that standard? There's some really powerful research around implementation of intentions. The if-then strategy, if I wake up late, then I will still pause and say goodbye to my wife. And if I feel stressed at the gas pump, then I will breathe before making any kind of a purchase decision. In coaching, we build those if-then guardrails way ahead of time. And when you have regular coaching conversations, you're not just reacting to problems. You're really designing identity.