Rob AndersonLead Coach/ Principle Owner, Stand Sure Coaching · Spending time in collaborative conversations with clients

The True Meaning of Memorial Day #shorts

24 May 2026 · 2 min

Watch on YouTube

1:34

In this short monologue, a veteran-owned business owner explains why they will not run Memorial Day sales, emphasizing that the holiday should be about honoring fallen service members rather than marketing. The speaker reflects on personal losses, including a close friend from the Neptune Warrior community whose one‑year anniversary falls on this day, and mentions a scholarship created in that friend's name to support veterans transitioning to civilian life. The message urges listeners to reflect, respect the sacrifices made, and reach out for support if needed, while offering to assist with business needs after the holiday.

Chapters

I am overwhelmed with the Memorial Day sales on the platform, and I'm not saying don't take advantage of those opportunities, but first remember the true meaning of this weekend. I, I own a veteran business, a veteran-owned business, but I don't do Memorial Day sales. Honestly, this weekend isn't about marketing for me. I, I run specials throughout the year. Veterans usually get something extra thrown And for me anyway, because that matters. And that's an everyday thing. It's not just one weekend a year. Memorial Day is very different for me. And this weekend is heavy. Heavy because I think about the people that I know personally that never made it home. Heavy because I think about the brothers and sisters that we've lost to the war on PTSD. And heavy because— The This marks 1 year since losing a really close friend and someone from our Neptune Warrior community. We even created a scholarship in his name to help veterans with transition coaching because we want his legacy to keep moving forward. But we're not even doing anything with that right now. So, no sales pitch from me. Just remember, it's reflection and respect. And to those carrying memories, that hurt this weekend, you're not alone. And if you need to, reach out. But you're not gonna see Memorial Day sales from me. Hit me up next week or something, or just ask. I'll work with anybody.