100 Million Downloads, 6 Things I Learned

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Welcome to Today's of the Mindset Mentor Podcast. I'm your host Rob Dial and if you have not yet done so, hit that subscribe button so that you never miss another podcast episode. And if you're out there and you love this podcast and you want some extra stuff inside of your email around mindset, around growth, around how you can become a better person. Go to mondayemail.com right now, once again Monday email.com and sign up. It is absolutely free. And every Monday I will send you an email with some mindset and personal growth. Take tips and tricks to help you get better. Today we're gonna be talking about first off, we're celebrating officially over 100 million downloads of this podcast. I think we hit it a few months ago but we had to wait for all of the statistics to update. But I wanna share with you six things that I've learned from this whole journey that I've been going on from August of 2015 until today. The six biggest things that I've learned from from Going on this journey and building a podcast that's now over a hundred million downloads and one of the top 100 in the entire world. So before we do that, I do want to let you guys know that I'm doing 100 million download giveaway. And so what we're going to be doing is we're going to be giving away two free brand new iPhones valued at about $1,000 each. The way that you enter, all you have to do is go to itunes or go to Spotify and give us a rating and review. If you go into, you know, itunes and you're like, oh, I've already given you guys a rating and review. If you go in and edit it and this add an S A asterisks at the end of your review, we'll then know that you went back and edited it and we will add you into it. So if you've never given us a rating review, or if you want to give us a rating review now and, or you have given us one before, go ahead and give us a rating review on itunes, go into there or Apple podcasts, however you want to do it and give us a rating review. And just by doing that you're going to, you know, basically be able to enter yourself into win a free iPhone. And so we'll be coming onto the podcast, letting you guys know the winners and announcing that and then how to get ahold of us and how we're going to be giving those out and shipping them to you as well. But would appreciate that if you would give us a rating review. And that is what we're going to be doing for giving you guys, saying thanks for listening, thanks for reviewing us. Because the more positive reviews that we get, the more that this podcast grows and the more that it's shown to people who have never heard of it before. So that is our hundred million dollar giveaway. Excuse me, 100 million download giveaway. And so let's dive into it. I'll let's dive into what I've learned in this crazy seven and a half year journey that I've been on. And I guess seven year journey that I've been on and it's crazy to think what the podcast become. When I first started the podcast, I just moved into a brand new house that I just bought. Wasn't any big house, it was just a house. I still worked for somebody else. I was a sales rep, I was making a couple hundred grand a year and there was just something inside of me that said, hey, you've got A lot of knowledge. You've helped a lot of people, you've coached a lot of your friends, you've helped people along the way. You've trained a couple thousand sales reps. You. Most of the time, what they say they love most about you is learning, you know, the stuff that you teach about mindset and how it helps to get better. Maybe you should start a podcast. And I had this idea, let me tell you, before I tell you the sixth thing I've learned, let me tell you the idea of the podcast and where it came from. So I was kind of contemplating the idea of starting a podcast and teaching people stuff. And then one day I was in a deli and it seemed like, I don't know if it was like a fever pitch of like my being done with everything, working for somebody else, all of this stuff, but it got to a fever pitch where I was inside of this deli. It was called Jason's Deli here in Austin, and it's a chain. And it seemed like everybody there was just miserable. People were yelling at their children. They were just like. It looked like I was surrounded by zombies. And I thought to myself, I was like, man, I feel like I have knowledge in my head of that's really helped me overcome my depression, my trauma with my father's passing away and being alcoholic as a child. Like, I feel like I've been able to overcome a lot of stuff and based off of the stuff that I've learned through personal development, and I felt this obligation of like, I should teach this to people somehow. So I'm sitting there with my girlfriend at the time, now my fiance, and we're talking and I'm like, hey, I think I want to start a podcast. And she was like, okay, cool. I was like, I already have a microphone. Which is currently the exact microphone I'm still using. And I was like, I have a microphone. I have this setup. I could do it. And I had the idea in January and I didn't launch the podcast until August because for months and months and months and months and months, I kept telling myself, who's going to listen to me when they can listen to Tony Robbins and they can listen to Wayne Dyer and they can listen to all of these incredible people that came before me. Why the hell would somebody listen to, you know, at that point in time, 28 year old Rob, Why the hell would somebody listen to me? There's no reason to listen to me when they have all of these wise people around. So for seven, eight months, I just didn't put the podcast out. And I just didn't do. And I didn't do it. I didn't do it. And then one day I was like, all right, I'm just going to record some podcast episodes. And I started recording them, and they weren't that good. They were okay, but I was like, I'm just going to record them. And I remember reading an article that says the average person that starts a podcast puts out seven podcast episodes. And I just decided, you know what? If I start this, I'm not going to stop. And this is going to be part of a tip that I'm going to give you as one of the things that I learned. But I just made a decision, like, I'm going to start this, and I'm just going to go. And if I just go, go, go,

eventually it will work.

It's crazy to think about the very first day that we had. I put up the podcast. I put up three episodes. I told everybody that I knew, told everybody on my Facebook, all of my old friends. We got 44 downloads the first day. 44. That was it. It wasn't like this big bang. It wasn't amazing. It wasn't this. This, like, rocket ship of success. 44 downloads is all that we got. We had three episodes out. So if you actually divide that by three, that means that 15 to 20 people probably listen to the podcast. No big deal. But I just kept going, and I kept going and I kept going, and, you know, it's crazy to think about this past weekend. I was at the Dallas Cowboys Stadium, watching Dallas play the Bucks because I'm a Bucks fan, and we're inside of this, and I turned to Lauren, who's next to me, and I said, hey, you know, it's like, look at how big this stadium is. I said, look at me. You know, people are in the stadium. If you take the amount of people in the stadium and you would have three of them, that's about, on average, how many people listen to each podcast episode that I put out. And Dean was also there as well, and we talked about it. I was like, that's crazy to see it as a visual. But it didn't start with something that was amazing. It started with 44 downloads, maybe 15 to 20 people listening to it. And at the same time, it started with me thinking that I wasn't even good enough to do it in the first place. So I want to tell you that before I give you the tips, is that's what the journey of it looked like. And it didn't start off with a big bang. It wasn't me being super confident that this would work or any of that stuff. It was just, okay. And so let me go ahead and give you the. The six tips, the things that I have realized through getting this podcast to 100 million downloads. The first thing, just start. Jared Leto, I remember hearing him a long time ago doing an episode, doing an interview with somebody, and one of the things that he said is that, you know, most people don't start. So I realized that if I just give. If I just start, I give myself a chance of being so far ahead of everybody else later on down the road. And so whatever it is that you want to do, the first thing I'll say is just start. For me, constantly questioning myself, who's going to listen to me? Why would they listen to me?

Who's going to listen to me?

Why would they listen to me for seven months? And I was just like, let me try it. If it doesn't work, it doesn't work. I'll figure it out. Maybe, you know, I don't want to stop, but if everyone's like, you suck, then maybe I will stop. Right? And so the thing that I think is important is just start when you have something, when you feel this energetic pull to go do something, just start it. Like, don't couch. So many people count themselves out of the race before they even get to the starting line. They just think of this thing that they want to do, and then they count themselves out and they tell themselves how they can. They tell themselves how they're stupid and not good enough and all of those things. Stop counting yourself out. And why don't you just try? Just start. Just see what could become of it. And so the first tip that I'll give you and the first thing that I've learned is just start whatever it is that you want to get better at, whatever you want to improve it, whatever you want to do with your life. Okay? Second thing that I've learned is that consistency wins. Consistency always wins. Of this podcast, I have never missed a podcast episode. Over 1300 podcast episode in 7 years. Never missed one. There's been a couple late posts because there's been technology problems. We upload something, for some reason, the technology doesn't send it out, so then it doesn't go out for like an extra 7, 8, 9, 10 hours, whatever it happens to be. So there's been late posts and that type of stuff. There's been editing problems, all of that stuff, but I've never missed A podcast episode never skipped. Over the course of seven years, over 1300 podcast episodes. What I've come to realize is that as long as you just want to be consistent and you just focus on being consistent at whatever it is that you want to do, you will always win. I had a podcast episode about this a few weeks ago. Stop trying to be motivated. Stop trying to be motivated and wait for motivation to come. All that stuff. No, just focus on being consistent. Whether it's your workout routine, whether it's showing up to work, whether it's showing up to start a podcast, whatever it is, consistency always wins. The most consistent person, I will put my money on them winning whatever it is every single time. And so the second thing that I've learned is being consistent always wins. The third thing that I've learned is to follow what feels right. When I first started podcasting, podcasting was nothing. In 2015, I swear to God, this is what used to happen all the time. People would always ask me, what do you do? When I first started podcasting? And I would tell them, I have a podcast. There were three answers that I would get back from people. Number one, which was the rarest, was, oh, I listen to podcasts, and I love them. That was the rarest that I heard. The second one that I heard often, pretty often, was, I don't even know what a podcast is. What is that? And I had to explain to people what a podcast was. Number three was, oh, I've heard of podcasting, but I have no idea how to listen to them because it wasn't easy to listen to them. Back in the day. There was no Spotify that played it. There weren't Google Play and YouTube and all of these. You know, every place that you can listen to podcasts now, it was, you had to, like, go into itunes. You had to scroll down to a certain part. You had to actually look for podcasting. It wasn't. Nobody talked about podcasting. And so quitting a job that at that point in time was paying me over $200,000 a year to become a podcaster and start a coaching business from the podcast made no sense. Logically, the average person be like, yeah, that doesn't make any sense. Nobody listens to those things. It's not a big deal. You're making great money as you are, and you're, you know, young, you're in your late 20s. You're making a couple hundred thousand dollars a year. Why would you leave that to go do this thing that very, very few people listen to in the first place. Like out of those three responses, I told you, very few people said, oh, I love podcasts. Most people didn't know what they were or they didn't know how to listen to them. But when I say follow what feels right, there was something that was like an energetic pull inside of me that was like, this is what you're supposed to do. Stop holding yourself back from doing it. And I felt this obligation to just teach. And that's all there really was. And so it didn't make sense logically in the head to go and do this. But in the heart it felt right. And I followed what felt right. So the third thing that I've learned through building this podcast is just to follow what feels right. There's many times that I've moved and shifted and done things differently throughout this podcast, throughout my business. That didn't logically make a whole lot of sense, but it felt right. That's one thing that I've learned to get better at is finding my intuition and trusting it, even if it doesn't necessarily logically make the most sense. And so follow what feels right at the beginning of the year, we tend

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The fourth thing that I've learned is to be yourself. When I first started the podcast, this is what the majority of podcasts look like. They were about 60 to 90 minutes long, unless it was Tim Ferriss podcast and it was like three hours long. But average podcast was about 60 minutes long. And they were all interview format podcasts. One person sitting down with someone who's an entrepreneur or someone has a book and asking them a whole bunch of questions. They were interview format. And the thing that I hated about it was that I was driving to work at the time and I remember listening to a podcast and I listened to. It was only a 20 minute drive to work. And I remember driving to work and being like, I'm not even a quarter of the way through this sometimes. And I felt like it wasn't completed and used to drive me nuts that I didn't complete something because I hate starting something and not finishing it. And so I was like, you know what I'm going to do? I'm going to do the exact opposite of everybody else. Everybody else is doing 60 minutes interview format. I'm going to do 15 minutes short, no BS, straight to the point, by myself, talking directly to the microphone. It just felt right and I did it. Going back to number three, it felt right. So I did it. But I decided to do something different. Everybody what everybody else is doing, where all of this success was, there's so many successful like people starting to be successful in podcasting, but it was all interview format. And I was like, I'm just going to do this on my own. And it felt right and it worked. So be yourself is a big part of it. Another thing that's huge is cussing, right? The first about 650 episodes I did this podcast. There was barely any cussing at all. I try to, you know, because I get emails from people and they're like, hey, I love listening to your podcast with my children. And when I'm on the way to work, dropping them off at school, all of this stuff. And I was like, man, I can't cuss if there's all these children listening to me, like, I want to help these damn children, right? And so then one day I was like, you know what? When I turn the microphone off and I go hang out with my friends, I'm like a sailor. I just love, I just say I love cuss words. They just add so much flavor. I always say it's like, it's like putting sprinkles on ice cream, right? It just, it just adds to it. It makes it even better. And so when you have a really well placed cuss word to put so much emphasis onto something, it just fits and it just shows you so much more. Like if I said, oh, it was so hard, or if I said it was so fucking hard, like, it just, there's just more emphasis, there's more, there's more flavor, there's more color to the sentence that way. And so for the first 650 episodes or so, I barely cuss at all and went through this big thing of like, who are you? How are you going to be somebody else on a podcast than you are in real life? And are you going to lose people? Are you going to get bad reviews because you cuss? Yes. If you look through some of my reviews, people are like, I love his content, but I giving him a low review because he cusses too much. I'm like, that's. But it's just me, though. And if a word that I say offends somebody, that's not. That doesn't have anything to do with me. That has everything to do with that person and their paradigm around a sound that comes out of somebody's mouth. Right? And so one of the things that was a big step for me of going, I'm going to fully, authentically be myself. And that's really one thing that I've been able to find is myself through this podcast, which is number four is to be yourself. Number five is to be vulnerable. Right? You've heard me talk about this before on the podcast, probably, but when I was younger, my father was an alcoholic and my father passed away and all those things happen. I was 15 years old. I was a 15 year old boy in high school. I was a sophomore in high school. I didn't tell anybody. I didn't talk about it, right? So I never talked about those things. And I remember driving home and it was before the podcast launched and Dean was with me, my best friend. We were driving back from Fort Worth, Texas. We were driving south and I was in my Hyundai, I was in my Hyundai Santa Fe. I was Driving. He was next to me, and we were putting down podcast idea episode ideas, right? And one of the things that I remember having him write down was to be fully, authentically vulnerable in yourself. And I remember having him write that down, and he wrote it down because I wanted to. To. If I was going to start to talk to people about how to improve their life, who am I to not actually tell about my life and all the things that I've been through and how I've worked through things and all that stuff? Because the. The personal growth that I've put onto myself has helped me through all of those traumas I've been through. And I want people to realize I'm nothing special. I'm not some, you know, guru. And I don't want people to look up to me. I want them to be like, yeah, this guy's been through some shit. I've been through some shit. He seems like he's improved himself. I want to know how he did it, and maybe I'll take some of his tips because he seems to be his own guinea pig. And so I decided that I was going to be vulnerable. The other thing, I just side note that I had Dean right as well. I had him right on the back of everything. Swear to you this is true, is make it your mission. Make someone else's day better. It was. It was already the thing I was going to go with before I ever had my first podcast episode, right? So being vulnerable made this podcast very cathartic for me. It was like therapy to be like talk therapy. It's kind of like you guys are just listening to my talk therapy sometimes. And all these episodes are not geared towards you, if I'm being honest. They're all geared towards me. These are all reminders. I'm talking to myself as much as I'm talking to you, you know, and there was one time back, my grandparents passed away about six years ago, and the podcast was still pretty new at the time, and it was super new. And my grandfather passed away, and my grandmother passed away 17 days later. They'd been married for 70 years. And I remember actually shooting, sharing it and crying on the podcast episode. And I was like, do I put this out? Do I not put this out? Do I put this out? Do I not put this on? I was like, it. I'm going to put it out, right? And so just the, the. The being vulnerable allows you to also discover yourself. And that is one of the things that I think was really helpful from it and what I've learned from Having this podcast is more that I'm vulnerable. And the more that I just share my. My mess is my message, the more that I see that people just tend to relate. And so I think it's important just to be yourself, number four. But also number five, be vulnerable as well. And number six is to work your ass off for what you believe in. I was driving about a month ago, and I was talking with Lauren probably about two months ago when I. When I first started to realize. And I was waiting for statistics to all come in from.

Because we've.

We switched platforms multiple times from where the podcast is. And so we were adding up all these numbers, and I was like, hey, I think the podcast just hit 100 million downloads. And I was like. I was like, it's. She was driving. And I was like, the podcast hit 100 million downloads, and it's one of the top 100 podcasts in the entire world every single day. I was like, isn't that crazy? And she goes, no, it's not. I was like, what do you mean? Like, it's crazy? Because I started this thing in my. In the house that we lived in together. I didn't have anything. I wasn't anything special. I was just trying to help people and trying. Felt obligated to teach people stuff. And I was like, it's crazy to think that it just started with me and a microphone and it's been listened to over 100 million times. Isn't that crazy? And she's like, no, it's not. And she said, because I've seen all of the work that you put into it. And she said, I've never seen somebody work as hard at anything in their entire life as you work at this. And she goes, so to think that it's one of the top 100 in the world doesn't surprise me. To think that it's at over 100 million downloads doesn't surprise me. And I was like, fuck, I guess you're right. But it's still crazy for me to think about that this thing became this thing. And so the. The way that I got here is I don't think it got here by luck. I did work my ass off to get the information out there, to get it out there, to grow it, to try to become better, to work on myself, all of that stuff, to grow an entire company with over 30 employees at this point in time, that helps put all of this stuff on and everything that we do. And so number six is to work your ass off for what you believe in. So when you find something that you believe in and you're like, this is what I truly believe in, I'm willing to die for it. That's the thing that you should put all of your time and effort and your entire life into. It's according to my belief. This is just what I believe, is that when you find something that you truly love and you believe in more than anything else, you should work your ass off to make sure that that thing comes to this world, comes to fruition, whatever it is that you believe in is, you've got to figure out a way to work for what you believe in and work your ass off for that thing. And so Those are my six tips. Those are my six things that I've learned the most from getting to 100 million downloads. Number one, just start. Number two, stay consistent. Number three, follow what feels right. Number four, be yourself. Number five, be vulnerable. And then number six, work your ass off. What you believe in. Once again, appreciate you guys for all the listens that you guys have listened. And if you want to join the giveaway once again, just go to Spotify or go to Apple podcast, give us a rating and review and then type it in there. The more positive reviews that we get, the more that this grows. And I'll be announcing in a couple of weeks who the winner is of the two winners of the brand new iPhones. In just a couple of weeks I'll announce them to you guys. And if you have already given us a reading review, I greatly, greatly appreciate it. Please go back and just, you can edit that review and just add an asterisk to the end of your review. And therefore, when we're scrolling through and we're randomly picking everybody and my team's doing that, we'll be able to enter you into it as well. So once again with that, I'm gonna leave you the same way I leave you every single episode and have been doing since all of very first episodes as well. Make it your mission to make someone else's day better. I appreciate you and I hope that you have an amazing day.

A rich life isn't a straight line to a destination on the horizon. Sometimes it takes an unexpected turn with detours, new possibilities, and even another passenger or three. And with 100 years of navigating ups and downs, you can count on Edward Jones to help guide you through it all. Because life is a winding path made rich by the people you walk it with. Let's find your rich together. Edward Jones Member, SIPC oh, joy.

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