Do it NOW: Why Most People Quit And How You Can Win

And today, we're going to be diving into something that sounds so simple, but honestly, it's what separates the life you talk about to the life that you actually live. And what we're going to be talking about is the mentality of do it now. And it's a mindset that moves you from dreaming about life to doing, from planning to progress to productivity. What it boils down to is just getting yourself to take action when you need to take action. When I was writing my book Level Up, I asked myself, like, what do I do when I look at the grand scheme of everything that I do? What exactly do I do? And a good portion of what I do in this podcast and coaching people is help you understand yourself psychologically and neurologically so that you can understand how you hold yourself back. And then when you understand how you hold yourself back, then you can start to actually take action, because you will not have the life that you want if you don't take action. Maybe there's life after this, maybe there's not. Maybe we become worm food. Maybe we go to another place. I don't know. But I do know that this life that I'm living right now, I have, and I want to get everything that I possibly can out of it. And here's the truth that's going to sting a little bit. The word later is probably the most dangerous word in your vocabulary. It's the kind of word that is. It sounds innocent. It's like a soft pillow that you can land on, right? But later is where your dreams go to die. You don't lose all of your dreams at once. You lose them slowly. And it's one postponed decision at a time throughout your entire lifetime. Let's talk about this whole myth of later, because I've been a victim of this many, many times in my life. How many of you out there have said something like, oh, I'll start my business later, or I'll spend more time with my kids later, I'll follow my dreams and start that business when life starts to slow down. But here's the thing that you need to understand. Time doesn't slow down. You slow down. You get older, you get slower. Later makes you feel safe because you can stay in your comfort zone right now. And it's like, yeah, okay, I'll do it later on down the road. But you know. And I know you don't do that later, right? So later just makes you feel safe because it keeps you in your comfort zone right now. It's a thief. It steals your momentum it steals your energy, it steals your connection. It steals all of this time that you'll never get back, and it steals all of your dreams from you. The scariest part about all of it is you can build an entire life on laters. Some people listening right now are 40, 50 years old, and you've built an entire life on Laters. And then you're looking around and you're like, well, this isn't the life that I wanted. And some people build an entire life on laters, and then they don't notice it until it's too late. So if you're listening to this podcast right now, it's not too late. And this whole thing is backed by psychology as well. There's something that's called temporal discounting theory. And so there's a study that's published in cognitive psychology that showed that humans tend to devalue future rewards in favor of immediate rewards. It's what's known as hyperbolic discounting. And so we overestimate the value of doing something right now, and we underestimate the cost of what's going to be coming later on down the road, which is important because that's the cost of an action. And so when you look at the cost, the important part to understand is every single thing, everything that you do, every decision that you make has some sort of a cost. Most of the costs you don't see right now. You see it later on down the road. And so we can act like we're blind to it, but it's going to be coming eventually. There's a cost to doing something. There's a cost to effort and energy and risk and putting yourself out there and coming into, you know, into to view with, like, your biggest insecurities. When you decide to put yourself out there and do something, there's a cost to doing something. It's hard, it really is hard to build the life that you want. But there's also a cost to not doing it. There's regret, there's missed opportunity, this slow decay of life that you have. And we usually measure the cost of action, and we say, well, yeah, I do want to do this thing, but, like, what if I fail? Or what if it's not perfect? Or what if I'm not ready? Or what if people judge me? So we usually measure the cost of action right now, which makes us delay. But we rarely ask, like, what's the cost of me not doing it? Think about that. What's the cost of waiting another year? What happens if I never do this? At all. What if I get to the end of my life and I'm filled with regret? Those questions should scare the out of you. And sometimes change doesn't happen until the pain of staying the same is more painful than the pain of change. The graveyard is the richest place in the world. It's full of people who pushed off their dreams with a bunch of laters. The cost of inaction is always higher later on down the road. Way higher. There was a study that was done at Harvard and it was in adult development. It's the longest running study in happiness ever. It was started in 1938, and it's still going right now. And what they found was that regret about missed relationships and unlived dreams was one of the most painful emotional experiences that people carried with themselves later on in life. It's not failure that people regret, it's inaction that people regret. And then they're on their deathbeds and they're like, damn, I could have brought out more potential. I could have had a more fulfilling life. I could have impacted myself, the world, my family more. And I said this many times in the podcast. Life is either hard now and easy later or. Or easy now and hard later. Most people in this world choose easy now, but eventually the cost is going to make their life harder later. You can decide that you want to choose hard now, which will make your life easier later. There will be hard at some point in time in your life. Either you choose it now, when you are the youngest that you'll ever be, or the universe is going to smack you in the face with it somewhere down the road. Let me make it personal to you. When you look at it, not telling your spouse how you really feel, what's the cost of it costs you. Connection costs you. Intimacy costs you maybe your relationship completely. If it goes too long down the road, you know, starting a side hustle, there's some cost with it. Yeah, but what's the cost of not starting it? Well, cost you potential freedom. Being stuck working a job that doesn't fulfill you for the rest of your life. The place where you're going to spend the majority of your waking hours not prioritizing your health cost you years off of the end of your life. And so here's the deal. You can pay now in discipline, or you can pay later in regret. Either way, you're writing a check. Would you rather pay in discipline or regret? It's like Jim Rohn says. He says discipline weighs ounces, but regret weighs tons. And it all comes down to this idea of instant gratification versus delayed gratification, you know, if we get psychological for a second, instant gratification, which we usually choose now, which is sleeping in, which is scrolling, instead of taking action and building the business that you want to do, which is eating a Pop Tart now versus something that's healthy for you. Instant gratification feels good now, but it weakens you long term. And so, you know, when you look at it, yeah, when you have that little bit of scrolling, instead of taking action, you get a hit of dopamine. When you eat that Pop Tart, you get a little hit of dopamine. And so you get this dopamine in this instant gratification. Delayed gratification feels hard right now, but it strengthens you. It strengthens your future self, which is you creating and moving and choosing something that's challenging and doing something that you don't want to do, but you know that you should do. You know, if you look at, like, success and fulfillment and deep connection, all of them live on the other side of delayed gratification, not instant gratification. And so you've got to ask yourself, like, are you raising your dopamine levels or are you raising your standards in life? You know, you've probably heard about the famous marshmallow experiment, which was done in, like 1972, and it was where they had children come in and they offered them one marshmallow right now, or if they waited 15 minutes, they could get two marshmallows. And so they put one marshmallow and they said, hey, if you want to eat it now, you can. They walked out of the room. They said, but if you wait 15 minutes, when I come back, I'll give you two marshmallows. Most kids took one marshmallow. Now, I've heard this study before, but I didn't realize this. There's another layer to this study. The kids who chose delayed gratification and waited 15 minutes and got two, they followed up with them later on in life. They grew up with higher SAT scores, better health, and greater emotional control. So the. Basically, the study proved that your ability to delay gratification predicts long term success and happiness in life. And so you have to understand, time is always working. Like time is always passing. As we're sitting here and you're listening to me, time's passing and it's either working for you or it's working against you. And I've said this many times in podcasts before, but time is either your best friend or it's your worst enemy, it's either your best friend, either you fast forward 10 years from today or 20 years from today and you're like, damn, I'm so glad that I did everything that I did for the past 10 years or 20 years and it's your best friend or you chose bad decisions and in 20 years it's going to be your worst enemy. But time always wins. It always catches up. So if you invest into your skills and your relationships and your habits and getting your money right, all of it will be better. But if you waste your time, if you wake up, you know, just not taking action, not doing what you want to, delaying it with a whole bunch of laters. Yeah, time's not going to be your best friend later on in life. So you've got to choose because time doesn't lie. Time just reflects. That's the best part about it. It just reflects. You got to check the scoreboard of life. How's it looking for you? Are you stacking all the wins in your category? Is there more wins in your life or are you stacking in the losses category? There was a book that's called you, Brain is a Time Machine and it's by neuroscientists Dean Bonumano. And he explains that the brain's internal clock is constantly comparing timelines. And this is how it works. When we procrastinate, we're literally tricking our brain into feeling like our future self, who we know exists in the future is a stranger. Which explains why we abandon what we say we want. It's not laziness. It's acting like your future self doesn't exist. You've got to become aware like, oh my God, if I do this, this is what my future will be. If I do that, this is what my future is going to be. And you've got to make the right decisions from there. It's acting like your actions don't have long term consequences and then going, you know what they actually do? My future self does exist. I'm going to meet them one day. I'm going to look in the mirror and I'm going to meet my future self in 10 years. What are they going to look like? What are they going to feel like? What is their, what is their entire life going to look like? You're going to meet them. Don't act like they're not there. And so when you look at do it now and this idea of do it now, what I want you to do is I want you to start thinking about because we all know when there's something that you need to do. There's something which you're like, I've got to do this. I really don't want to do it. When we have that feeling, do it now. It's just like, I got to do it now. When I have the feeling of wanting to delay, when I have the feeling of wanting to push it into later, do it now. Boom. You just got to do it. And what happens is you start to actually train the muscle of taking action. If you're not taking the action that you want to in your life. The reason why most of the time is because your do it now muscle, your action muscle is really, really weak. Your instant gratification, not taking action, backing away from fear, staying in your comfort zone, that muscle really, really strong. So if you stop going that direction, that muscle will weaken. If you start going with the do it now muscle, then taking action is going to actually start to become a habit for you. But it doesn't happen in like a week. It doesn't happen in two weeks. Habits take anywhere between 60 to 100 days on average to create. And so if you just think to myself, every time I think I'm going to delay, I'm just going to do it now. Every time I think I'm going to delay, I'm just going to do it now. You'll start to build the muscle of actually taking action. And so here's what you want to do. Number one, you want to call out your laters. Write them all down. Write out all the laters that you've been whispering to yourself. I'll take care of my health later. I'll reach out to them later. I'll start my dream project later. And then circle the one of the laters that hurts the most. Like the one where you're like, mm, this one needs to happen, but I keep delaying it. That right there's your entry point. That's the one. Wherever you feel any sort of action that you need to take with that one, just do it, do it now. Do it now. Do it now. Second thing you need to do is you need to decide right now, like, choose your pain. There is the pain of discipline, which happens today in the moment when you take the action. And then there's the pain of regret, which is tomorrow, or five years or 10 years down the road. Both of them cost something. You need to make the decision, which one are you going to choose? Choose your pain. It's either the pain of discipline or the pain of regret. Which one do you want? So there was a study that was done at Stanford University by Kelly McGonigal. I don't know. Sorry, Kelly, I'm destroying your name. And it was called the Willpower Instinct. And it showed that self control is finite, which means you don't have self control all day long and you get less and less of it throughout the day. But it's a trainable resource. And the more that we choose disciplined action, the easier it becomes because we're literally rewiring our brain's default response. So if you're the type of person that delays, your default response over the course of your lifetime has been to delay. And so the more that you do it over and over and over again, you take discipline action, the easier it becomes. And you actually rewire your brain's default response to taking action. Next thing, just be messy. Take one messy step after another. Don't try to be perfect, don't try to be pretty. Just move forward. Send the email, make the call, create the damn Canva post and put it on Instagram. Sit with your kid and actually be there and put your phone away. Done is better than perfect every single time. Just do something, get your up and start moving. And so let me leave you with this, okay? Later is the most seductive form of self sabotage. It tells you that you have time, when in reality you really don't. It tells you that it'll be easier later when it won't. It tells you that you're not ready when you never will be. You just have to take action. So your new mantra needs to be, if it matters, I do it now. If it matters, I do it now. If it matters, I do it now. It's not hustle culture. This isn't like I'm going to work myself to the bone. More than anything else, it's self respect. Because you're saying, I want this life, I deserve this life. And I believe in my future self so much that I'm going to do the hard thing right now. That's one of the highest forms of self respect and self love. Hey, thanks so much for watching this video. YouTube thinks for some reason that. That you want to watch this video right here. The algorithm's picking this one for you specifically. 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