
Most people hide behind perfectionism and endless planning to avoid rejection or failure. The speaker argues for "ready, fire, aim" instead: define your goal, act immediately, then adjust based on what happens. Speed and iteration beat waiting for perfect conditions.
Chapters
I find that most people spend most of their time planning and overthinking. And so I work with a phrase, most people know the phrase, like, ready, ready, aim, fire. You get ready, you take your gun, you figure out, you make sure it's in the right spot, and then you fire. But I like to do ready, fire, aim, where it's like, I think of what it is that I want to do. I put a couple hours, maybe a couple days, if it's really big into it, I fire. And then after I go, I make adjustments on what it is. Because I feel like most people like to call themselves a perfectionist. They're like, oh, I'm not. I have this project. I really want to do it, but it's not ready yet. It's not perfect. Because I'm a perfectionist, right? And so I think that a lot of people like to mask their fears of rejection, fear of failure, fear of success, whatever it is. That's their real core fear of what's holding them back. But they put the mask up of, oh, but it's not out yet. Because I'm a perfectionist. And so for me, I know that I'm the exact same way. And so instead of allowing that fear of rejection or failure of success, whatever it might be, I just plan something very quickly. I put it out there, and then I just make adjustments from there. So I literally try to execute as quick as possible, because most people, I think, just I've done it, spend too much time overthinking and not actually executing. And so whenever I do something that's like, ready, fire, aim.
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