Transform Your Life with the Misogi Challenge

The misogi challenge is an ancient Japanese purification practice reframed as modern personal growth: deliberately undertake something mentally, physically, and spiritually extreme to strengthen willpower like a muscle. Francis Ngannou's journey and cold-water plunges illustrate how confronting ultra-hard tasks expands your perceived limits, building on David Goggins' 40% rule.
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Welcome to today's video. Today we're going to be talking about how doing one thing that is so far out of your comfort zone can completely change you as a person. Let's dive in. Today we're going to be talking about a Japanese technique to help you completely change who you are and the foundation of who you are as a person and shake up all of the BS that you have accumulated over the years that are not actually you. We're gonna talk about how to grow yourself with this ancient Japanese technique. And we're gonna talk about how if you just do this practice, whether it's once a month, once a week, once a day, whatever it might be, but if you just develop a cadence of using this Japanese technique, it will absolutely change your life in many ways. It is called the Musogi challenge, and misogi is basically two words put into one. So miso, which is water. And I hope I'm saying these correctly, hope I'm not saying it incorrectly. So miso is water, and sogi means purification. Now, in the original misogi challenge, it's usually a process that involves really, really cold water for purification. But in this episode, we're not just going to be talking about cold water, although absolutely 100% cold water is one of the best ways to grow yourself, to change yourself, which we'll talk about that. But it's not just that, but really what we're gonna talk about is how to grow yourself, how to grow your willpower by doing something that is extremely hard. There is study after study after study that humans are getting more fat, more lazy every single year. And the idea is, if you're listening to this podcast, you probably don't want to be that type of person. But we become so comfortable, so fat and happy that we would rather stay in a comfort zone versus do something that is hard. And the idea behind the Masogi Challenge, and why I think it's so important for everyone to know about, is to do the things that seem so hard, that are so far out of your comfort zone, and you do something that is just like a complete foundational rock up. That everything that you've been seeing as quote, unquote hard for the past week or two weeks or three months or whatever it is, doesn't seem like such a big deal. Like, to do something that is so ridiculously hard that it's just like, if I did that thing, I can definitely do this. And to basically expand who you are, to expand your mindset, and it's like working out, you Know, like, it's. It's. You can go into a gym for the first time ever, and you're weak and you're not able to lift as much. But when you constantly keep. And have a cadence of continuing to keep putting pressure on those muscles that keep growing, can keep breaking them down and allowing them to go and breaking them down, allowing them to grow, your. Your. Your muscles will naturally grow. And that's exactly what we want to do with this as well, is to go so far out of your comfort zone, not a little bit out of your comfort zone, but so far out of your comfort zone that it actually expands and grows who you are to your core. And so when you start to look at it, it's like. Like to do something so hard. Like, there's so many women that are listening that have. That have given birth, and they don't think, well, I gave birth, I could do anything, right? Like, if you've given birth before, you should have full permission to be like, I can do whatever the fuck I want because I was able to give birth, right? Like, that's something that's so hard. It's so out of your comfort zone. You need to remind yourself of how badass you are, of how you were able to do that thing that was so hard. Anytime you look at things like, oh, well, I need to grow my business. I should be able to grow my business. I fricking gave birth to children. Growing my business is easy. You know, some of you guys have been through some terrible traumas in your life. Oh, I went through this terrible trauma growing a business. Oh, that's so easy. Like, there's so many things where if we could just relate back and remind ourselves of some of the biggest things that we've gone through, and then we relate it to what we're struggling with right now, it's like, yeah, why wouldn't I be able to do this thing? It's so much easier. Like, when I first started dating my wife, I remember she was like, nothing offends you. Why? Like, why don't you ever get pissed off? Nothing offends you. I was like, Cause if you look at the things that I went through as a child, like, the shit that's coming up right now is nothing compared to it. It's not really a big deal. And so really, it's more of, like, sometimes the universe will place things in front of you and say, it is absolutely something that you need to do. You need to have this terrible thing or this hard thing or this trauma that you need to go through so that you can grow. Sometimes universe will bring it to us, but in the moments where things are easy, the. The question becomes, how do we bring it to ourselves? How do we push ourselves so far out of our comfort zone that we can grow our willpower? And the less that we care and the less that we focus on the little shit. The people who I think complain the most, what I found with coaching people for years and years, the people who complain the most, and obviously it's a very general statement, so take it for what it's worth, are people who are not wanting to do things. When I look out into the world, the people who complain the most are the people who don't want to do things. They just want things done for them or the things that. Yeah, well, this. Everybody. There was a meme that I saw one years ago, and it was like a guy that was, you know, as a cartoon. It was a guy that was speaking on stage, and he said, who wants change? And everybody's hand goes up in the crowd. And then the next one, he says, who wants to change? And everybody's hand is down. Everybody wants change, but nobody wants to actually to change themself. And so if you listen to this podcast, you know that you're the thing that needs to change. And when you look at the toughest people in the world, they're the ones who have been through the most shit, aren't they? When you look at someone, you're like, man, that person is unstoppable. They've usually been through the most shit. Like, I was watching a video on I Hope I Don't Butcher his name, Francis Nganu, which is the guy who became the heavyweight champion for. For the UFC and ended up, you know, going into boxing. And now he's crushing in boxing and everything. And that's a whole other thing we could talk about on a different one. But he was. He was born in Cameroon and left Cameroon because he wanted a better life and wanted to become a boxer. And then he literally hopped on a boat to try to get to Europe. And six times he was arrested from hopping on that boat trying to get into Europe. They brought him back to. To Africa, and they dropped them off in the middle of the Sahara Desert. And six times he walked through the Sahara Desert, got back to the water, and by the seventh time, he finally got into Europe. When he got into Europe, they arrested him. He was arrested for a few months, then he was able to get into France, and then he was able. He was homeless for a while. And he has this, like, crazy story that should basically be a movie, and then within four years or five years, becomes the heavyweight champion of the ufc. And it's like when he. When you listen to him talk about him becoming a heavyweight champion, it's like. It's almost like it's nothing to him because of the fact of all of this stuff that he went through when he was 10 years old, he was working in shoveling sand inside of sand mines. And it's just like, the craziest stuff. And it's like, yeah, that guy is so tough. I feel for anybody who comes up against him, and that's really what it's like. Sure, the universe gave him those tough things to make him tough, but can we look at ourself and say, you know what? I'm done messing around. I'm done fucking around with all this. I'm going to challenge myself to be better, because no one's going to do it but me. So with the original Masogi, you know, there's a couple different things. It could be a water purification was one of the things that could be what was an original misogy. Another original misogy was fasting for a few days. You know, fasting for three, five, or seven days and having nothing. And sometimes it was just water only, and sometimes it was nothing. For some, it was doing prayer and meditation all day, every day for a week. For some, it was submerging and cold. But really what it comes down to is finding something that is a mental, physical, and spiritual practice, and also the same to this thing. And the idea is to find something that's so mentally, physically, and spiritually challenging that basically you have to come up to that conditioned voice that's inside of your head, that little bitch voice that's inside of your head. And you have to either listen to it or you have to say, we no longer have a relationship. I'm going to be the one in charge. And so, you know, when we look at this, how can we take this? How can you take this? And how can you actually start to use it in your life personally? Well, it could be cold water, and I recommend it often. Like, I was talking with my head of marketing yesterday, and we were talking about cold plunges, and I was like, I hate cold plunges. I have a cold plunge in my house. But I hate them. Even thinking about them makes me start to get nervous because I hate them so much. But it has so many benefits besides the physical benefits, which, when I was talking about this, you can go back and Listen to podcast. Six, seven, eight years ago, I was talking about cold plunging. That's when I first started it. And there was like no research at that time. It was kind of like this weird pseudoscience stuff was coming out. Now it's like research after research after research is showing how it's so good for your body in so many ways with inflammation, but even taking, besides it being really good for your body, it's one of the best things you can do for your mind. Because talk about that little inner coming up. As soon as you're about to hop in that, that cold water, that voice is going to come in and say, no, you don't need to do it. Hey, just skip today. Or, you know, hop in for, for 10 seconds and then hop out and you've done it. And so that voice that comes up that tries to hold you back is going to come back, going to come up in that moment. That voice is the voice that is holding you back from everything that you want in your life. That's the thing that's holding you back more than anything else in this world. And so the idea is, how can I trigger that voice to come up and then actually start to work past it? It tests your willpower. Willpower is something that can be grown, and so you get more willpower. You might have no willpower right now or very little willpower, and you might decide, you know what, I need to develop this willpower. This misogy challenge is meant to test your willpower. And willpower is like a muscle. It's something that can be grown. But how else can we bring this into doing something that is so hard? You know, when you look at the cold water, cold water can definitely do it. But how can you find something in your life that is a mental, physical and spiritual practice that absolutely changes you? How can you develop a cadence in your life that of masogi? How can you use water or working out or going for a run or whatever it is that might be for you to identify that thing that you really need to do that's going to expand you past who you currently are. You know, you can use the water, you can use other things, but the idea is to do something so hard that it changes you one in. In. In one day. What is it for you? So think about that for a second. As I'm speaking, I want you to answer the question. What is the thing that, as I'm speaking, is popping up into your head and it scares the shit out of you where you're like, oh, my God, yeah. No, I don't want to do that thing. You know, we think change is a gradual process, but it can happen in an instant, right? So what is something that could change you that you're so afraid of doing? That literally as I'm speaking, scares the shit out of you. You know, there's been many things that have happened, good and bad, in your life, that have changed you in one go. What if you could just go in one go, change yourself? What would you need to do in order to feel like a changed person right after? Like, I'll give you a couple of examples and you know, you could use any of them. You could not use any of them. It doesn't matter to me. I don't recommend any of them because I don't know you, I don't know your skill set, I don't know your mindset, I don't know your body. But I'll give you some examples of things that I know that people have done to change themselves, right? But take these. Start thinking of your own. Start asking yourself what really scares me. It could be something like going for an extremely intense hike. Not a nice little hike where you bring your water bottle and you take your iPhone, you take selfies the whole time, but something that challenges you, something that is beyond your capacity, obviously, be safe. Don't go, you know, climbing a mountain when you've never climbed before. But something that changes you. Maybe something that instead of going for a cute little 30 minute hike, maybe you find the longest hike you could possibly, eight hours. Maybe you bring a friend with you and you're like, hey, let's challenge ourself to do this and to not stop. Like something that's fully beyond your capacity, right? Maybe it's doing a sweat lodge. You know, there's many sweat lodges you can go to. One thing that's really popping off a lot. And I'm seeing it over and over and over again. There was literally just like a four or five part series that kept popping up on my Instagram. It was like cnbc, I think it was, or MSNBC or something. Did like a four or five part series on psychedelics and how people are using it to change themselves. And people with PTSD are changing themselves and people are even doing breath work, which is, you know, you don't have to ingest anything, it's just breathing. Maybe it's going for a run that's way beyond your capacity. And I mean way beyond. Like, there was a client that I had years ago and she was like, rob, I'M just so stuck. And I was like, do you ever go for a run? And she's like, sometimes, but usually it's about a mile. I said, here's what I want you to do. I want you to go for a run until you can't run anymore. And then I want you to find that point where you can't run anymore. I don't want you to track miles, I just want you to go. And then what I want you to do is keep going. Because it's like, you know, David Goggins always says the law of 40%. When you have found what your body and your brain think is 100% of your capacity, like, I can't do any more. When you get to that point, you're usually only about 40% of your capacity and your growth happens outside of that moment when you find your limit and then you push past it. And I'm not, obviously, take what I'm saying, be very careful. Obviously, that's one thing I do want you to do. But how can you push yourself more? A lot of times we are capable of so much more, but we settle for safe. And, you know, something like this, like the misogy challenge, can really open you up to changing yourself and believing in yourself more. And the idea is to do something that you, at this moment, who you currently are, don't know if you can do. It has to challenge you. If it doesn't challenge you, it doesn't change you. So you have to meet like your end, your end of your comfort zone, mentally, physically, emotionally. And you have to push through it so that you can find what you're truly capable of. And you have to get past what you think is possible. So the question I have for you is, what is that thing? And how can you develop a cadence in your life to actually get yourself to this point of, I don't know if I can go any further and then pushing further. So that's what I got for you for today's episode. If you love this episode, please share it on your Instagram and tag me in it. Also, if you're out there and you do want to challenge yourself, you do want to grow yourself, you do want to change yourself and make 2024 the absolute best year of your life. I am running a 30 day challenge that starts in January that is built on doing six pillars every single day that are outside of your comfort zone, that push you to get better. If you want to learn more about it, you can go to levelup30.com, so levelup30.com the first 100 get $50 off the challenge and they get entered into a drawing for a free one on one call with me. I'm giving out one one on one call. So once again, it's levelup30.com if you're just tired of where you have been, if you're ready to grow yourself, you're ready to expand yourself, you're ready to be a different person, you're ready to reignite that fire that's deep down inside of you and you're not fucking around anymore. Go to levelup30.com see what's on there. Watch the video, read the page, see if it's right for you, and maybe I'll see you inside the challenge. And with that, I'm going to leave you the same way I leave you every single episode. Make it your mission to make someone else's day better. I appreciate you and I hope that you have an amazing day.
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