This Simple Appointment Card Cut No-Shows by 18% #shorts
19 Oct 2026 · 0 min
0:29
In this short video, Robert Cialdini explains a simple behavioral intervention to reduce appointment no‑shows. Instead of handing patients a pre‑filled card with the date and time, the practitioner gives them a blank card and asks them to write the appointment details themselves. This act creates an active public commitment, which Cialdini says cuts no‑shows by 18%. A second speaker reacts with amazement, underscoring the impact of the technique.
