Clear Channel's RADAR program tracks cell phone location data to target billboard ads to specific consumers. Senator Chuck Schumer raised privacy concerns about the technology, which the company says uses anonymous third-party data.
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Tonight, an aggressive advertising tactic that you may not be aware of. Companies could be monitoring consumers through billboard signs. Is this going too far? ABC's Marcy Gonzalez with the story.
Tonight, concerns over whether some of the billboards you pass every day are spying on you. New York Senator Chuck Schumer sounding the alarm.
Your every move could be tracked, recorded, and stored.
The concern: certain billboard companies using cell phone data to target consumers. Billboard giant Clear Channel explaining on its website how its program works.
Radar measures consumers' real-world travel patterns and behaviors as they move through their day.
All of that data to figure out what to advertise and where. I think it's a bit intrusive. Schumer now calling for a federal investigation.
Here's the bottom line: a personal cell phone should be just that— personal. It shouldn't be a James Bond-like tracking device for a corporation.
Clear Channel telling ABC News the data they get comes from a third party, like your cell phone provider, and that all data is anonymous. Some experts likening it to clicking on an item online and having its advertisement follow you as you browse.
Whether it's via your browser, your mobile browser, or a billboard, we are all being tracked in some way, shape, or form.
And there is a way to at least limit the data shared from your mobile device. It just takes one click in your privacy settings. Tom.
