Rob Greenlee argues that creators should pair long-form episodes with short clips to pull in new listeners while keeping dedicated fans happy. Short content acts as an entry point; longer episodes reward the committed audience.
if you want to grow, maybe you do need to focus more on at least making the opportunity for people to get to shorter versions of your show. And that will boost your pickup of new audience members. And that is an interesting strategy as you look to the future for all of you is to really start thinking about long form and short form. And creating a balance there and creating an engagement layer that embraces people's interest in short-form content as well as embraces the more passionate fans or the more passionate audiences that are willing to listen to the long-form. And I think that's gonna connect with audiences a lot better.
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