Rob Greenlee argues that creators can no longer rely on gut instinct as AI-driven analytics become standard. Real-time audience data will soon be unavoidable for podcasters and video makers, forcing a choice between intuition and what the numbers show.
really the inevitability of AI and data capture and real-time data analysis of the performance of various elements of a show. TV show, video show, podcast, audio or video is going to be in front of us and available whether we like it or not. The choice that we have is do we want to embrace it or do we want to to just do it from our gut, which is like we've always done. I know I've always, as a 20-year podcaster myself and working for lots of podcast hosting platforms and Microsoft and all these, everything was really funneled through this human judgment filter, right? We didn't really get a lot of data. We didn't get a lot of feedback. We didn't get a lot of input around various things that maybe we got wrong. And maybe we did it wrong. Maybe we didn't do it wrong. And the question that we have to ask ourselves is, is the audience right or are we right? So I think that's a big kind of mental adjustment that podcasters are going to be faced with. You can either embrace it or not, but I think it's coming and your content is going to be judged on these same characteristics. In its ability to, to find audience and to have that return on attention.
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