Rob Greenlee says YouTube viewers bail in the first 30 seconds. He recommends tightening intros and restructuring episodes, then testing repeatedly to find exactly where people drop off.
ways that you can maybe restructure episodes, tighten up intros. Maybe you see a rapid drop-off at the beginning, which I see happening all the time with YouTube videos, is that the first 30 seconds, it's like a free fall that most videos have. And I've yet to see a video that starts and then maintains a huge audience right at the beginning throughout the whole episode. Usually there's a drop-off that we can see, but maybe with this testing and this retesting, we can get that line to be people, when they click play, they continue watching.
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