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Rob Greenlee says podcasts can make money from episode one, but it depends on building the right infrastructure: talent, marketing, audience growth, and delivering value. Revenue scales with listens, so audience size matters most.

Rob Greenlee says podcasts can make money from episode one, but it depends on building the right infrastructure: talent, marketing, audience growth, and delivering value. Revenue scales with listens, so audience size matters most.
but it can offer revenue from day one. Now, granted, I've got to say that revenue is a mixed bag at episode one. It's not a guarantee that you're going to make a lot of money. So, you know, it's part of building the infrastructure to create a situation where you can make an income with your podcast. Whether or not you do in a significant way depends on your talent, your ability, and your marketing prowess to, to grow the audience and your ability to connect with people and your ability to drive value to others is really the key to growing that revenue. Because it is based on scale. It's based on how many listens or views

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