Rob Greenlee and Todd Cochrane discuss why podcasters struggle to grow shows. The core advice hasn't changed much, but the ecosystem has: way more creators now means way more noise, making it harder to stand out even when you're doing the fundamentals right.
Chapters
I have with podcasters is exactly the same today as it was 10 years ago. And it really evolves around— and these are for shows that are established, that have started, right— is how do I grow my show? And that continues to be the prevailing question that I'm asked. Am I doing things right? Is my website set up correctly? Am I, you know, what am I missing? And, you know, oftentimes they're not missing much. It's a lot of fine-tuning, and ultimately it's about creating great content.
Yeah, it's also, I think, getting crystal clear on your, your goals of what you're trying to accomplish with a show. I think the one thing that has changed that's pretty, pretty dramatic is just the level of noise that's out there around content. There's a lot of content creators now. There's a lot of content that's competing for people's