Podcast listeners and Ads? - NewMediaShow.com

Name: Podcast listeners and Ads? - NewMediaShow.com
Uploaded: 2024-06-13T17:25:23+00:00
Duration: 55 s
Channel: Rob Greenlee
Description: In this podcast segment, Rob Greenlee presents slide data on how listeners typically respond when an ad starts during a podcast: 30% continue listening…

13 Jun 2024 · 1 min

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In this podcast segment, Rob Greenlee presents slide data on how listeners typically respond when an ad starts during a podcast: 30% continue listening uninterrupted, 26% keep the ad playing but ignore it, and 39% skip the ad whenever possible, making skipping the most common reaction. Speaker B then shares a personal anecdote, explaining that they only skip ads when a show has a high ad load—multiple ad spots in a row—and they use the 30‑second forward button repeatedly, sometimes overshooting and having to bounce back. When the ad load feels reasonable, they listen to the ads in full. The discussion highlights both aggregate listener behavior and individual strategies based on perceived ad frequency.

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And the next slide is, how do you typically react when an ad starts playing during the podcast? 30% said they continue listening without interruption, 26% say they leave the ad on but ignore it, and 39%, the largest percentage, skip the ad if possible.
The only ads that I skip myself is if I'm listening to a show that has such a high load and I've listened to the episode before and I know that, okay, I'm going to have 4 ad spots here in a row, I will mash the 30-second advance button 3 or 4 times. Sometimes going so far I go over the ad and then have to bounce back. But if the ad load isn't too high, I always listen.