Rob Greenlee argues Podcasting 2.0 is essential to stop YouTube, Spotify, and Apple from controlling the industry. Major platforms could force creators to strip ads from shows and surrender control. A host-owned monetization system keeps money and content in creators' hands.
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And I think the Podcasting 2.0 project is a good foundation for us to build upon that's already started, that we can coalesce around and support as an industry before we let it get controlled and disrupted by these big media platforms. I'm talking about YouTube and Spotify, and hopefully Apple will come along and embrace what the industry is trying to do here. So monetization is an important part of this because if we want central monetization, that would be monetization that's controlled by the central podcast host provider, then embracing this is a good path forward. Also, these big platforms are going to say, well, if you want to submit your show to our platform, you got to strip out all the ads. Sorry, buddy. Is that what we want?