The Biggest Challenge for New Podcasters

Name: The Biggest Challenge for New Podcasters
Uploaded: 2024-08-06T18:53:04+00:00
Duration: 38 s
Channel: Rob Greenlee
Description: In this brief monologue, Rob Greenlee expresses frustration that podcast hosting companies generally do not provide marketing assistance to help new…

6 Aug 2024 · 1 min

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In this brief monologue, Rob Greenlee expresses frustration that podcast hosting companies generally do not provide marketing assistance to help new podcasters launch and grow their shows. Drawing on his experience working for multiple hosting firms, he notes the absence of built‑in promotional support and highlights Blueberry, led by Todd Cochran (co‑host of The New Media Show), as an example of a platform that does offer a dedicated marketing and promotions program. Greenlee suggests that the industry is beginning to recognize this gap and the need for integrated marketing services for newcomers.

Chapters

I wish there was a hosting company that helped new podcasters market their shows within their platform. No one helps with how to get your show to market effectively. That is a challenging question for the hosting companies. You know, I've worked for lots of hosting companies and I do know that Blueberry, Todd Cochran, my co-host of the other show I do called The New Media Show, does have a marketing and promotions kind of program. Inside of their company to help podcasters with that aspect of it. So I think that there is a, I guess, a recognition in the industry that there is a need for this.